Moz

MAY 17, 2020

When you rank at the top of Google for the keywords and user intentions which support your business strategy, it is due to teamwork across your marketing department. This is what SEO sprints are all about: Based on the company's business strategy, SEO sprints are an integrated part of your marketing mix. Measurement.

Case Studies 73

Case Studies Case Study Studies SEO 73

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

markempa

AUGUST 12, 2013

In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. ” An advertorial? Search engine marketing ads? Content Marketing: Slow, steady pay off for manufacturer.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

ClearVoice

NOVEMBER 22, 2021

Can SMBs do content marketing? If you’re questioning if it’s possible to pursue content in your overall marketing mix as a small business owner, the answer is “yes.” They are the practical things you’ll do each day and are materialized in actual content marketing assets. Blog posts.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

MARCH 21, 2022

Diversify Your Marketing Mix. With the increasing advertising costs on Facebook and Google, it never hurts to diversify your marketing portfolio to a new channel such as TikTok. Management of paid media campaigns, with a focus on increasing the reach of your influencer marketing campaigns.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Biznology

FEBRUARY 23, 2015

OPTUM : A health services business, created an integrated marketing campaign to support the launch of a new solution, support sales, and build thought leadership. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. The successful campaign earned a 23.5

Case Study 80

Case Study Case Studies Studies Enterprise Management 80