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Can Focusing on Content Marketing Help the ASJA Survive?

Contently

Appropriately, the story ran in the latest issue of ASJA Magazine—the organization’s print publication that was upgraded during his watch. It was founded as the New York-centric Society of Magazine Writers in 1948. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

Three days earlier, the Federal Trade Commission announced a workshop to examine native advertising in digital media, or “the practice of blending advertisements with news, entertainment, and other content in digital media.”. The term “native advertising” describes any ads that mimic the visual format and content of its environment.

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A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

Editors of trade publications are confirmed believers in the preeminence of high-quality content. B2B magazines probably have a higher percentage of commodity content than other types of publications. In their minds, everything in their publications is or should be outstanding. But it has more to do with the influence of advertisers.

Demand 100
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Change or Die | Fast Company

Buzz Marketing for Technology

Advertorials: Act Fast. Fast Company, 7 World Trade Center, New York, NY 10007-2195. About Company of Friends. Newsletters / RSS Feed. Newsletter Subscriptions. Current Issue. Issue Archives. Manage Subscriptions. Contact Us. SourceBook. Copyright © 2008 Mansueto Ventures LLC. All rights reserved. About Fast Company.

Companies 100
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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial. To do this think like a buyer, what is the buyer going to be typing into Google™ looking for your your solution? When I was fresh out of graduate school, newly licensed as a psychologist, I needed to get clients.

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What Is Content Syndication: Everything You Need to Know and How to Do It

Scoop.it

Where social syndication differs from content collaboration is that the content itself doesn’t originate from multiple parties, they only aid with the publishing of the article, usually as a trade-off.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). June 8, 2010. Slideshow) , February 19, 2010.