advertorial long-tail trade Press Related Topics 
Biznology
JULY 5, 2016
As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. The real reason why, however, is that this campaign is a hybrid A-list and long-tail campaign. The Skinny & Co.
Martech Advisor
JANUARY 7, 2020
This includes press mentions, social media recognition, content contributions by influencers, search rankings achieved through search engine optimization (SEO), etc. Press mentions, social media recognition, interviews, guest posts, podcast invitations, exclusive columns, etc. Paid Media. Owned Media. Earned Media.
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