Remove Advertorial Remove Long Tail Remove PR Remove Release

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The Mobil advertorials eventually were published weekly in several leading daily newspapers over the course of three decades, and serve as the template for what the PR profession now calls thought leadership.

Blogger outreach is earned media PR, isn’t it?

Biznology

In my experience, bloggers want content that’s fresh, relevant, and germane to their topic of interest or expertise; they also want to be associated with something cool or flattering: a brand they like, a company they respect, or a product they have always loved, have been interested in trying, or have never heard of (or have yet to be released). The reason they come to Social-Ally or an agency like mine is because what they get for that money up front is PR garbage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Earned-media micro-influencer marketing master class

Biznology

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Will blog for free, but only if they’re compelled to (exclusive content, big news, financial releases, new investment, etc.).

Class 144

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Will blog for free, but only if they’re compelled to (exclusive content, big news, financial releases, new investment, etc.). Social Media News Release.