KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. You can use the links below and also after each video to navigate through the videos and sections. Common B2B Link Building Questions.

Link Building 234

Link Building Link Question Tools 234

Hubspot

APRIL 26, 2015

As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. Over the years, this type of algorithm update has only grown smarter, which calls for a strong focus on white hat tactics as a means of more efficient link building. What is Link Building?

Link 56

Link Advertorial Guidelines PageRank 56