Hubspot

MARCH 25, 2021

In that case, you might need to focus on lead-nurturing rather than sending blog readers directly to a purchasing page. Does my product require lead nurturing such gated offers? Want to learn more about how the HubSpot blog generates leads? Odds are, they're not looking solely for promotional content.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hubspot

FEBRUARY 18, 2013

And to some degree you'd be right in your assumption that native advertising is just an advertorial in shiny new clothing. Native advertising, done right, is not an advertorial. But you'd also be wrong. Native advertising, done right, is not product placement.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Ambal's Amusings

SEPTEMBER 17, 2009

Get away from the bad habit of calling your brochures “lead nurturing.” Read more: What IS and ISN’T Lead Nurturing. I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial. Patsi Krakoff. Blog WritingontheWeb Twitter PatsiBlogSquad.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Marketing Craftmanship

MARCH 27, 2013

The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100