Remove advertorial keyword words
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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text. What percentage of PageRank is lost with a 301 redirect? What does Google think about advertorials, native advertising, and editorial content?

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How to Build Inbound Links the White Hat Way

Hubspot

In other words, if you can master the skill of link building, you’ll have a leg up on the competition. According to Google’s Webmaster Tools Quality Guidelines , “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.