advertorial Intent Related Topics 
KoMarketing Associates
NOVEMBER 15, 2013
What does Google think about advertorials, native advertising, and editorial content? An advertorial is another word for a paid editorial written for advertising purposes. The Google webmaster team views advertorials as deceptive when they lack transparency about their marketing intent.
RebelMouse
NOVEMBER 29, 2022
Google says that “advertorials or native advertising where payment is received for articles that include links that pass ranking credit, or links with optimized anchor text in articles, guest posts, or press releases distributed on other sites” will be considered as link spam.
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Biznology
JANUARY 27, 2017
Because, if the recipient sees through the intent without getting something out of it, or even if he/she does, the opposite of the desired effect will result. Surely one missing element in what we used to call “advertorials” is the absence of a genuine, humanized brand voice. Is it effective as marketing? In my opinion, not for long.
Moz
MAY 17, 2020
When you rank at the top of Google for the keywords and user intentions which support your business strategy, it is due to teamwork across your marketing department. Google Keyword Planner or Moz), I have come to realize that the more tools you add, the more you will identify your user’s intentions. Moz Keyword Explorer). Measurement.
KoMarketing Associates
DECEMBER 16, 2014
Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered. What do you think is generally higher quality?
KoMarketing Associates
JULY 1, 2014
What About Advertorials? Advertorials (IMPORTANT). What are Advertorials? This video is older than most but provides insight into Google’s ability to interpret where links are located on a web page and be able to assume intent or importance based on that location. Will Backlinks Lose Their Importance in Ranking?
BenchmarkONE
MAY 8, 2019
Visitors’ purchasing journeys online typically follow the path mapped out in a sales funnel, which tracks four stages of purchasing intent from initial interest through purchasing action. Align Content With the Customer Journey. Examples of UGC include: Ratings and reviews Testimonials Social shares. Source: Slack.
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