Marketing Craftmanship

MARCH 27, 2013

The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section. Marketers, in turn, are finding white papers to be far less effective as a demand generation tool.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Digilant

OCTOBER 31, 2023

The modern concept of native advertising in the digital age has been around for more than a decade, and the principles of native advertising date back to the humble origins of the advertorial. Is it brand awareness, lead generation or sales? Here are the four key steps involved: 1. What are you trying to achieve?

Paid Content 59

Paid Content Advertising Agencies Advertisements Advertising 59

Optinmonster

FEBRUARY 3, 2020

You have pre-cart pages, pre-lander pages, bridge pages, and advertorials. Landing pages have one of two goals: lead generation or pre-selling. When it comes to lead generation , your landing page collects information about your visitor. Note: Pre-sell pages go by many names. Why Should You Have a Pre-Sell Page?

Landing Pages 89

Landing Pages Top of Funnel Funnel Advertising Mobile Advertising 89

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B Sales Lead Generation using SMM , Monday, July 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Moz

APRIL 3, 2019

The type of sponsored content I’m referring to here is online advertorials or articles that look like normal articles, but are tagged as “sponsored content,” typically. Goal: Lead generation. If generating leads is your goal, your content will need to be compelling enough for a prospect to give you their contact information.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

B2B Marketing Zone Posts

AUGUST 3, 2010

Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog. That was just a tip I hope you caught.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

MAY 1, 2020

61% of marketers say that generating leads and traffic is their biggest challenge. Use your blog posts for lead generation. For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. And then … you don't get much.

Paid Content 100

Paid Content Traffic Advertorials Paid Search Agency 100