Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. In other words, the publisher is no longer a gatekeeper for content, but just one of several equally privileged voices. Related posts: Content’s Evil Twin: Advertorial. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. In other words, the publisher is no longer a gatekeeper for content, but just one of several equally privileged voices. Related posts: Content’s Evil Twin: Advertorial. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind.

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Branded content just another shade of fake news?

Biznology

Surely one missing element in what we used to call “advertorials” is the absence of a genuine, humanized brand voice. Here, newly created in-house departments of these institutions that previously acted as gatekeepers or filters for the truth are creating thinly-veiled marketing communications masquerading as news or research. Remember blogging for business? Better still blogging by brands?

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.