Lewis DVorkin: Content Marketing or Advertorial?
AUGUST 10, 2012
So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. In other words, the publisher is no longer a gatekeeper for content, but just one of several equally privileged voices. Related posts: Content’s Evil Twin: Advertorial. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind.