4 Steps to Creating Advantageous Advertorials
AUGUST 11, 2014
Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Stephanie Kaplan Company: HerCampus.com Twitter: @StephanieKaplan Facebook: Stephanie Kaplan 2. Always Be Adding Value Absolutely don’t create a advertorial time drain.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels.
15 B2B case studies show how content marketing drives ROI
FEBRUARY 23, 2015
Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website.