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4 Steps to Creating Advantageous Advertorials

Vertical Response

Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Stephanie Kaplan Company: Twitter: @StephanieKaplan Facebook: Stephanie Kaplan 2. Always Be Adding Value Absolutely don’t create a advertorial time drain.

Trending Sources

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels.

15 B2B case studies show how content marketing drives ROI


Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website.

Measure the ROI of Digital Advertising Beyond Revenue Impact

Modern B2B Marketing

The quick tips are fun and informative—and over 35,000 of their followers choose to have their ads in their feeds. Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website.