advertorial 
B2B Memes
JULY 1, 2010
In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil. When I say advertorial , I’m not talking about all sponsored content that appears in a publication.
B2B Memes
AUGUST 10, 2012
So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?
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B2B Memes
AUGUST 10, 2012
So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?
B2B Memes
SEPTEMBER 17, 2012
Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Rethinking the Article as the Basic Unit of Journalism.
B2B Memes
SEPTEMBER 17, 2012
Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Rethinking the Article as the Basic Unit of Journalism.
Contently
APRIL 20, 2016
The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. And when marketers have to choose between transparency and authenticity, transparency often loses out. Subtle this is not. It’s like it seems more genuine.” Dealing with disclosure.
Adobe Experience Cloud Blog
SEPTEMBER 25, 2013
The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. The FTC is asking whether native ads are ethical, but I’m wondering how long other types of ads will exist.
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