advertorial trust 
ClearVoice
APRIL 15, 2021
Though they may pay their public relations professional, ethically, a journalist can’t accept funds from a company or person to feature them in their medium of choice. When I started my public relations career, earned media was all there was unless you counted advertorials and the like. What earned media is not. Learn more.
Adobe Experience Cloud Blog
SEPTEMBER 25, 2013
The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. The FTC is asking whether native ads are ethical, but I’m wondering how long other types of ads will exist.
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Writing on the Web
JULY 7, 2010
Nothing can back fire and destroy trust and credibility more quickly than phony testimonials, as well as vague or anonymous comments. If you protect client confidentiality, explain this and include the quote, with something that says because of ethical standards, client names cannot be revealed. Build trust by being trustworthy.
Navigate the Channel
SEPTEMBER 13, 2023
Trust as an aspect of content marketing is a huge topic to tackle. It can encompass the basics of human trust, trust in business and trust in marketing. So, let’s go with those five elements to demonstrate how you can build trust using content marketing. And prioritize consistent content delivery.
Webbiquity
JULY 26, 2010
Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B Sales Lead Generation using SMM , Monday, July 19, 2010.
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