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4 Steps to Creating Advantageous Advertorials

Vertical Response

Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab.

Phony Testimonials and Dumb Social Proof

Writing on the Web

And here’s a dilemma some of my professional clients (psychologists, psychiatrists, lawyers) face: what if my clients’ want to protect their anonymity, and I’m ethically bound not to share their names? If you protect client confidentiality, explain this and include the quote, with something that says because of ethical standards, client names cannot be revealed. Share this on Facebook. 4 Time-Saving Tips for Social Media Marketing.

Trending Sources

19 New Featured Sources on the B2B Marketing Zone


Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ).

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Just like tip #1. Here are a few “what you should not do&# tips based on the 3-5 pitches per day we get at Online Marketing Blog [.]