Remove advertorial
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Content’s Evil Twin: Advertorial

B2B Memes

In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil. When I say advertorial , I’m not talking about all sponsored content that appears in a publication.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure. So I guess I still can’t answer my opening question.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure. So I guess I still can’t answer my opening question.

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Rethinking the Role of “Advertisers”

B2B Memes

Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Rethinking the Article as the Basic Unit of Journalism.

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Rethinking the Role of “Advertisers”

B2B Memes

Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Rethinking the Article as the Basic Unit of Journalism.

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Financial Services Can Earn Trust by Modeling Content After Customer Narratives

Content Standard

” When it comes to effective, ethical marketing, trust always plays an implicit part in the conversation—your audience can’t listen to what you have to say if they don’t believe your brand when you say it. . “Times have changed. Image attribution: Raw Pixel.

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What Is Earned Media?

ClearVoice

Though they may pay their public relations professional, ethically, a journalist can’t accept funds from a company or person to feature them in their medium of choice. When I started my public relations career, earned media was all there was unless you counted advertorials and the like. What earned media is not.