Remove advertorial email-campaign
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Display ads vs native ads: What’s the difference?

Liveintent

They can be used on websites, social media, apps, email newsletters, or other online channels to attract audience attention. However, display ads are a popular option for retargeting campaigns. With these campaigns, an organization uses display ads to re-engage audiences that had previously visited their digital properties.

Display 109
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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. Here are just a few examples of how longer copy can benefit your business or campaigns: Answer more questions and address more objections. So what is long copy exactly? What Are the Benefits of Long Copy?

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Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! But, email marketing has the highest ROI of all marketing channels.

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Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. And, yes, you are her valet for the entire campaign. The real reason why, however, is that this campaign is a hybrid A-list and long-tail campaign.

Outreach 140
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How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

After all, while some people tend to check their emails, others are glued to social media, but many search Google for answers and end up reading lengthy blog posts for more information. There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Campaigns run as related content or additional content text links, generally at the end of articles, across a broad range of publications. Print Advertorials. And they’re right. Content Syndication.

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This Is What Content Marketing Looked Like in the 1800s

Contently

Recently, as I searched through old emails, I realized there were a lot of insanely cool editions that we never published in the original piece. According to Neil Dahlstrom, John Deere’s manager of corporate history, the publication was a pure advertorial in its earliest days. ” Sure thing, John, let’s roll! (I