Remove advertorial medium
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How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

By creating a strategy for each of these mediums, you ensure your message finds the right people in relevant and actionable ways, according to Esther Poulsen , founder and CEO of Raare Solutions, LLC. “An And those businesses that used four or more channels beat out companies who only use one or two mediums by 300 percent.

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What Is Earned Media?

ClearVoice

Though they may pay their public relations professional, ethically, a journalist can’t accept funds from a company or person to feature them in their medium of choice. When I started my public relations career, earned media was all there was unless you counted advertorials and the like. Make a distribution strategy.

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Native Advertising Still Massively Misunderstood

Outbrain

Native advertising is: a) Another word for advertorial or sponsored content; b) Brand production of content marketing assets; c) Distribution of advertising that is embedded directly into an editorial content feed. Like those other mediums, there are a plethora of executions, styles, and integrations available on the market today.

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Why Cisco Is Hiring Over 200 Content Marketers

Contently

Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. Cisco works with King Content to find opportunities to reach new audiences through native advertising and programmatic distribution. ” A focus on owned media.

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Why Cisco Hired Over 200 Content Marketers

Contently

Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. Cisco works with King Content to find opportunities to reach new audiences through native advertising and programmatic distribution. ” A focus on owned media.

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8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Syndication. Goal: Organic acquisition.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Oracle’s Social Media Policy - Paul Gillin , July 8, 2010 With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Advertorial (4). But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. Every Cash flow.

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