What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples
Martech Advisor
NOVEMBER 1, 2019
According to eMarketer , the native ad spend in the US alone will climb up to $52.75 Traditional display advertising is losing its effectiveness as users get immune to them. Brands and publishers prefer native advertising for the following reasons: Native ads were seen 53% more than display ads ( source ). Mobile Native Ads.
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