Lewis DVorkin: Content Marketing or Advertorial?
AUGUST 10, 2012
As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial.
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