Onalytica B2B

NOVEMBER 10, 2016

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Anyword

APRIL 12, 2022

His expertise lay in “advertorials,” ads written in a format that mimics a newspaper article. His accomplishments led to his being named Direct Marketer of the Year in 1979 and receiving the Sackheim Award for Innovation in 1990. He was also a pioneer of infomercials that used testimonials from consumers.

Copywriting 96

Copywriting Advertising Agencies Marketing AI Advertorials 96

WebMarketCentral

NOVEMBER 19, 2008

That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

JANUARY 16, 2018

You're holding one of the finest direct marketing assets ever created. Online advertorial articles, or “sponsored” posts, are a good example of this: they look and read like typical articles but have a hidden sales agenda. When you receive it, smile. What makes it great? It follows three important principles: 1.

Copywriting 77

Copywriting Advertorials Advertising Mediums Best Practices 77

B2B Marketing Zone Posts

AUGUST 3, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Miller Your knowledge of email marketing is very impressive.

Ning 40

Ning Paid Content Facebook Sales Management 40