B2B Memes

AUGUST 10, 2012

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure. Good or bad, it doesn’t matter: it’s an ad, not editorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure. Good or bad, it doesn’t matter: it’s an ad, not editorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

Marketing Craftmanship

DECEMBER 30, 2013

And it always includes exposure in advertorials (regardless of the sponsoring publication’s stature) and feature articles in pay-to-play vanity publications…because you gain no credible 3 rd party validation. Counting Media Clips is a Zero Sum Game. Fire your PR firm in 2014.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

KoMarketing Associates

NOVEMBER 15, 2013

The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text. What does Google think about advertorials, native advertising, and editorial content? Should I add schema.org markup on my videos even if they are on YouTube?

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

JULY 1, 2014

What About Advertorials? Interesting question on differentiation between the use of paid links and paid advertisements that incorporate links. Advertorials (IMPORTANT). Advertorials (IMPORTANT). What are Advertorials? Will Backlinks Lose Their Importance in Ranking? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Advertorials 120

Digital B2B Marketing

APRIL 29, 2014

Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer. But content marketers committed to producing valuable and differentiated content have an alternative. Making that statistic even worse, as Doug Kessler recently pointed out, this content often isn’t clearly labeled.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Brandpoint

MARCH 21, 2024

Branded content IS sponsored content … with one big differentiator. Obviously advertorial. So your message will not scream “Advertorial!” Explore all the ways to use branded content Branded content and sponsored content are the same. But different. It has to do with how and where the content appears.

Advertorials 62

Advertorials Brand Identity Branding Content 62