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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Chart: What Content Sources Do Customers Trust? What do you think is generally higher quality?

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Welcome To The Age Of Ad Blocking

Marketing Insider Group

And it’s a big threat to publishers around the world who are reliant on those ad impressions to sell banners and sponsorships. Based on the latest study by Adobe and PageFair, there are approximately 200 million monthly active users of ad-block software globally. Ad Blocking Hurts Publishers. So go get ’em!

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How to Drive Engagement and Conversions Through Content Marketing

BenchmarkONE

Defining your content marketing goals is the first step toward guiding website visitors along the customer journey. Align Content With the Customer Journey. Nurture Leads into Customers Through Email Marketing. User action such as email opens and clicks offer clues about people’s stage in the buying process.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

Native advertising is defined as a form of paid advertising where the advertisements adapt to the form (user interface) and function (user experience) of the environment/platform on which they appear. Traditional display advertising is losing its effectiveness as users get immune to them. billion by 2020. Why Native Advertising?

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Using Interactive Content to Acquire Sponsored Content and Native Advertising Opportunities

SnapApp

A key theme at Digiday’s Digital Publishing Summit was publishers’ desire for more sponsorship opportunities. We just returned from Digiday’s Digital Publishing Summit where one of the key themes was native advertising and what people are doing to create more and better sponsored content. Here’s how they can get more.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Look at the first-touch and multi-touch attribution that was generated by your video or video program for a look at the ROI but for a larger picture, look at the amount of traffic generated by your campaign and compare it to your sales numbers—including the numbers before and after the campaign launched.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on. exact page location).

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