Remove advertorial gatekeeper
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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). T-Mobile Curates Web Content , June 29, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). June 8, 2010. June 30, 2010.