Remove advertorial cross-sell customer
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5 Tips to Build Trust Using Content Marketing

Navigate the Channel

The number doesn’t count as much as what’s at the core of how your customers and prospects evaluate your trustworthiness. It might seem reductive, but to trust you, your customers must believe that you can make or distribute a worthy product or service. Come to think of it, the older customers aren’t here for that, either.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

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15 B2B case studies show how content marketing drives ROI

Biznology

With clients in the fuel industries, waste water, pulp & paper, and other industrial and municipal areas, projects tend to be big (multi-million dollar) and take a long time to sell (12 months and longer). LINKEDIN : Had to be converted to social selling. So it took some moxy to launch a content marketing strategy online.