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3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” Content marketing as it is typically used today is the Internet version of the advertorial. Email automation runs the gamut, from autoresponders to the modern equivalent of the mail merge with a CRM such as Salesforce.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). June 8, 2010. July 8, 2010.

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Effective Marketing Research for the Right Customer Messaging

Terminus

Start with the information provided by your research agency, then incorporate the data from your CRM, and other formal data sources. Externally, you have white papers, blogs, and advertorials, to name a few. The truth is the most important thing to Kira, as a product marketer. Communication can be broken down in many ways.