Lewis DVorkin: Content Marketing or Advertorial?
AUGUST 10, 2012
That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” But content marketing itself doesn’t worry me. As long-time readers of this blog know, I generally like the idea of content marketing.