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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Chart: What Content Sources Do Customers Trust?

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How to Drive Engagement and Conversions Through Content Marketing

BenchmarkONE

So, how can your business format its website and content to both engage and sell? This article shares tips for moving prospects through the sales funnel using content marketing. Use this information to structure your website and content in a way that guides visitors along a path to conversion. Begin With the End in Mind.

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Content Marketing Results: Landing Pages Rule

Writing on the Web

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

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Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

We’ll show you how to easily publish pages using your Wordpress platform. Want to learn more about this great $37 product that makes landing pages easy to format and publish? Landing Pages: Where to Publish Your Advertorial. The class is on the phone and on the Internet, your choice. Can’t make the call?

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Landing Pages: Get Readers to Take Action

Writing on the Web

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Landing Pages: Where to Publish Your Advertorial. 12 Steps to Write Your Online Sales Copy. Related posts: 6 Point Outline for Writing Great Sales Copy. 10 Steps to Writing Sales Copy for a Free Telecall. Blog or Website: Do You Use Wordpress as a Website?

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Business Blogging: 4 Ways to Have Fun and Profits

Writing on the Web

Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. This is where you write articles but they get published under the name of the blogger who pays for the work. Blog Marketing: How Readers Find Your Business. Blogging for Business: Persistence Pays.