Digital B2B Marketing

APRIL 29, 2014

Native advertising, and specifically native publishing programs, will struggle in the future. It isn’t because publishers’ offerings are flawed, because visitors have developed sponsored content blindness or because we have all developed an aversion to all sponsored content. The Allure of Native Publishing.

Advertising Agencies 100

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Brandpoint

MARCH 21, 2024

Content that looks like it was cut and pasted from someplace else. Obviously advertorial. While those two types of content look and read differently, that’s not the difference between branded and sponsored content. So your message will not scream “Advertorial!” Learn more about branded content!

Advertorials 62

Advertorials Brand Identity Branding Content 62

Hubspot

AUGUST 13, 2014

The day after it was published, 20% of the total website visitors downloaded the ebook. Also known as influencer marketing or influencer advocacy, influencer outreach is quite similar to media relations, though, typically, the people targeted are influential in their industry and aren’t necessarily journalists or editors.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Outbrain

OCTOBER 22, 2018

Native advertising is: a) Another word for advertorial or sponsored content; b) Brand production of content marketing assets; c) Distribution of advertising that is embedded directly into an editorial content feed. This means it’s largely left to vendors and (some) publishers to try to educate the market.

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Advertising Agencies Advertisements Advertising Paid Search Agency 37

Navigate the Channel

SEPTEMBER 13, 2023

Trust as an aspect of content marketing is a huge topic to tackle. It can encompass the basics of human trust, trust in business and trust in marketing. So, let’s go with those five elements to demonstrate how you can build trust using content marketing. Use your content marketing to demonstrate your competency.

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Trust Marketing Content Marketing Ad Building Tips 65

ClearVoice

NOVEMBER 22, 2021

It’s often directed by a content strategy document, which is the overarching blueprint you have for creating content, printed or online assets or information used to attract potential buyers into the consumer journey funnel. . Can SMBs do content marketing? It sets a framework for: Who to create content for.

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Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Moz

APRIL 3, 2019

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Syndication. It’s a win-win!

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Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is defined as a branded, consumer-facing article that is distributed to a network of print and online news publishers.

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Digital B2B Marketing

OCTOBER 25, 2012

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Gyro’s article Welcome to the Era of Design has been viewed more than 100,000 times.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digilant

OCTOBER 31, 2023

Open Web Native Ad Example Native ads on the open web are usually distributed through ad networks or other ad-serving platforms that match them with relevant publications. These ads blend into the flow and design of the site, and the content promoted within them reflects the themes and approach of the publication as well.

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Brandpoint

FEBRUARY 24, 2019

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers.

Advertising Agencies 122

Advertising Agencies Paid Search Agency PR Distribution 122

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses.

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Case Study Case Studies Studies Enterprise Management 80

Hubspot

APRIL 12, 2016

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. But how we get the right content to the right people at the right time is evolving. What Does Paid Content Distribution Look Like?

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Distribution Paid Content Marketing Analytics Tools Advertorials 28

B2B Marketing Zone Posts

AUGUST 3, 2010

The results are paying off in content that truly speaks to the buyer. How Much Should Brands Pay for Content Marketing? Junta 42 , July 29, 2010 This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. Every Cash flow. 0160;It was and is invaluable.

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Ning Paid Content Facebook Sales Management 40

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

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Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168