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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered. But B2B SEOs can leverage this realization to make more informed online marketing decisions.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What About Advertorials? Advertorials (IMPORTANT). What are Advertorials? In this video, Cutts indicated that influence of a profile (number of followers, scoring criteria, etc) was not used as a ranking signal in search results, at least at this time. Will Backlinks Lose Their Importance in Ranking? Return to the Top.

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Change or Die | Fast Company

Buzz Marketing for Technology

What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? After he nearly died from heart problems, Eisner finally heeded his wifes plea and brought in a high-profile number-two exec, Michael Ovitz, to alleviate the stress of running Disney. Contact Us.

Companies 100
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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

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15 B2B case studies show how content marketing drives ROI

Biznology

778 contacts were engaged with a 70% open rate (vs. 1,700 new contacts were identified along with 31 new opportunities worth $1.8 The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. These profiles are split by language (e.g. 10%), 2 engagement worth $250k in revenue.

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Earned-media micro-influencer marketing master class

Biznology

If contacting them is hard, maybe they don’t want to be. Generally professional bloggers and journalists, including the blogs and profiles of mainstream media platforms, celebrities, people with high Klout scores, high-traffic blogs, authors, actors, scientists, pundits, newsmakers, and people with mad followers.

Class 80
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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

If contacting them is hard, maybe they don’t want to be. Generally professional bloggers and journalists, including the blogs and profiles of mainstream media platforms, celebrities, high Klout scores, high-traffic blogs, authors, actors, scientists, pundits, newsmakers, and people with mad followers. The informational microsite.