advertorial Consulting Related Topics 
Anyword
APRIL 12, 2022
His expertise lay in “advertorials,” ads written in a format that mimics a newspaper article. Blume has gone beyond copywriting to include strategic and creative marketing consulting. But once out of the espionage business, he became an entrepreneur, with success based on ingenious advertising and marketing copy.
Sprout Social
DECEMBER 6, 2023
That can look like reading reviews, speaking to customers and of course, consulting influencers. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 times more than those with digital suppliers.
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ClearVoice
SEPTEMBER 29, 2020
There’s lots of work available writing explainer articles and advertorials, as well as SEO content and LinkedIn-style social media content. Personal care CPG (consumer packaged goods).
ClearVoice
APRIL 15, 2021
Earned media is a result of organic outreach, typically in the form of a media pitch to a journalist or producer.” — Meghan Ely , owner of OFD Consulting. . When I started my public relations career, earned media was all there was unless you counted advertorials and the like. Today, the PR toolkit is thankfully much more sophisticated.
nDash
NOVEMBER 12, 2020
I also am the editorial director at a small publishing house that writes country-focused advertorials for media such as the Guardian, China’s Economic Observer, Die Welt, Foreign Policy and The Telegraph. I continue to seek new challenges through my consulting business.
Writing on the Web
SEPTEMBER 9, 2010
(Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. About the Author: Susan Long is a freelance marketing consultant who started her online life as a blogger.
Writing on the Web
JULY 7, 2010
I get asked about this by some of my consulting clients who are starting a new business or product launch. Advertorials: Step 7- Provide Proof. How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? How to Write Like You Talk.
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