advertorial 
BenchmarkONE
MAY 8, 2019
For example, Shopify includes a CTA at the bottom of its blog articles, encouraging readers to sign up for marketing tips. Through this CTA, Shopify attempts to establish familiarity and authority with audiences interested in online marketing. These include: Webinars Product descriptions Case studies Product demos.
KoMarketing Associates
FEBRUARY 9, 2016
CMI: The Story of Content: Rise of the New Marketing. Case Study. Case studies can be similar to customer testimonials (below). Case studies may also include key data points such as how a product helped the featured buyer save XYZ dollars, become ABC more efficient, etc. Trello: The Ladders.
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Online Marketing Institute
JUNE 15, 2009
Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. Please don’t.
WebMarketCentral
NOVEMBER 19, 2008
Think about the people trying to sell online display, print, radio and TV advertising right now—they're desperate.
Webbiquity
JULY 26, 2010
Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.
B2B Marketing Zone Posts
AUGUST 3, 2010
Free Download: 2010 Online Marketing Blueprint. Case Study: Improve Search Rankings With Social Media and Website Optimization , July 12, 2010. Inbound Marketing vs. Outbound Marketing , July 7, 2010. Free eBook: 2010 Online Marketing Blueprint [Includes How-to Videos] , July 6, 2010.
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