advertorial 
Biznology
JULY 5, 2016
As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger. The Skinny & Co.
Biznology
JULY 12, 2016
A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. No review, no editorial.
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Contently
APRIL 20, 2016
But in the Internet era, social media has made influencer marketing a scalable endeavor. Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. Subtle this is not. ” Unfortunately, this is anything but standard practice.
Hubspot
AUGUST 13, 2014
The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. Influencers can be bloggers or people that amass large social followings around their industry expertise. Advertorials (Sponsored Content). Here are a few ways you can get more content coverage.
Writing on the Web
JULY 12, 2010
You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Blog this on Blogger. Landing Pages: Where to Publish Your Advertorial. Short answer: a landing page.
Writing on the Web
JULY 7, 2010
Ask people on social media sites if they need such a product, or if this product seems like a good idea to them. Blog this on Blogger. 4 Time-Saving Tips for Social Media Marketing. Advertorials: Step 7- Provide Proof. Ask clients to call a telephone recording system and record their testimonials. Share this on Bebo.
Biznology
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I am an “earned media” social media marketer.
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