Martech Advisor

NOVEMBER 1, 2019

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 So, unlike banner ads, native ads look like part of the interface and don’t interrupt the UX. Banner blindness and advertising fatigue are real, and advertisers have a challenge tackling them. They can be considered modern advertorials.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Here’s how to measure ROI using soft metrics for three popular digital advertisements—mobile video ads, native advertising, and programmatic advertising : 1. Mobile Video Ads. Mobile video advert i sing can be more effective than regular web video advertising or even television advertising. Native Advertising. billion this year.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Martech Advisor

JANUARY 17, 2020

Every piece of native content needs an accompanying image thumbnail to be displayed across mobile and desktop platforms. It improves brand recall, and also clearly discloses to the consumer that they are clicking on an advertorial. Invest in a robust A/B testing strategy with a keen focus on mobile.

Practices 66

Practices Top of Funnel Best Practices Mobile Advertising 66