3 Ways You Can Leverage Content Marketing in Your Sales Automation
Scoop.it
MAY 7, 2019
The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” Content marketing as it is typically used today is the Internet version of the advertorial. Email automation runs the gamut, from autoresponders to the modern equivalent of the mail merge with a CRM such as Salesforce.
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