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Earned-media micro-influencer marketing master class


To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. My Personal Digital PR Philosophy. SDL SM2, Radian6, Sysomos, Sprout Social , Lithium. Social media is much bigger than Facebook. There are a multitude of social networks, self-run message boards, threads deep in reddit, and ad-hoc discussions everywhere online (, etc.).

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19 New Featured Sources on the B2B Marketing Zone


the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media?


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Influencer marketing is one percent inspiration, ninety nine percent perspiration


My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 Theses from The Cluetrain Manifesto ). SDL SM2, Radian6, Sysomos, Sprout Social , Lithium. Social media is much bigger than Facebook. Social Media News Release.

How to Drive Traffic with Content Amplification


If you've shared a blog post on social media, or have done an ad campaign for your new product launch, then you're already familiar with content amplification. If you promote blog posts on a social media account, you are amplifying your content. PR Newswire.