PR - B2B Marketing Zone

Earned-media micro-influencer marketing master class

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. The initial blast is akin to speed-dating. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). Forums (including bookmark and link aggregators). Most PR campaigns aren’t budgeted for advertising spend, so I don’t pay for posts.

Class

Class Long Tail Marketing Blogger Media

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

AUGUST 16, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 Theses from The Cluetrain Manifesto ).

Long Tail Marketing

Long Tail Marketing Blogger Marketing Analytics Tools Planning

B2B Marketing Zone

Earned-media micro-influencer marketing master class

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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