The Real Price We All Pay for “Brand Journalism”

Marketing Craftmanship

Promotional messaging that for decades had been identified and quarantined by the media as ADVERTORIAL content – now safely re-branded as “sponsored” or “native” content – has gained legitimacy as bona fide editorial information worthy of placement in the New York Times or the CBS Evening News.

Everything you need to know about native ads in email newsletters

Liveintent

Native ads are similar to an advertorial but come in a variety of formats. What are native ads? Native ads are ads that match their environment or surroundings. The three main types of native ad formats are branded content native ads, in-feed native ads, and content recommendation native ads.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

Earned-media micro-influencer marketing master class

Biznology

Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). Forums (including bookmark and link aggregators). While disclosures are essential everywhere, they’re doubly so for “advertorial” content. Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My goal?

Class 144

How to Drive Traffic with Content Amplification

Hubspot

For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. Alternatively, you can write a guest post or advertorial for another publication. An advertorial is basically the paid version of a guest post.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). Forums (including bookmark & link aggregators). While disclosures are essential everywhere, they’re doubly so for “advertorial” content. Waiting for class.