KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. They provide the context of an advertorial with the authenticity of a product review and rating. MarketingProfs: B2B Marketing Forum.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Digital B2B Marketing

OCTOBER 15, 2013

For most B2B marketers, it isn’t nearly enough. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. So what else can you do?

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

APRIL 12, 2016

It’s the same tactic used by Google AdWords—as well as newspapers, magazines, billboards and other types of media we enjoyed in the Stone Age. Sponsored content is similar to what used to be known as “advertorials”—but even less salesy. But Facebook wasn’t the first platform to require payment for space. 4) Linkedin Sponsored Update.

Distribution 28

Distribution Paid Content Marketing Analytics Tools Advertorials 28