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Content’s Evil Twin: Advertorial

B2B Memes

In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil. When I say advertorial , I’m not talking about all sponsored content that appears in a publication.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure. So I guess I still can’t answer my opening question.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure. So I guess I still can’t answer my opening question.

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8 Signs You're Writing an Advertorial, Not a Blog Post

Hubspot

Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service. 1) You’re a Blogging Cheerleader.

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Infographic: A Brief History of Content Marketing

Contently

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. And it would do the savvy content marketer good to have a few classic examples to bust out at parties—or, at the very least, strategy meetings. After a few decades, each issue reached millions of customers.

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Should Your Content Be an Infographic?

Brandpoint

Brandpoint encourages clients to develop infographics that are informative and educational vs. advertorial. They should catch the reader’s eye and teach them information that’s relatable and educational. What makes a good infographic? Are you sharing important data or just trying to sell your latest product or service?

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Display ads vs native ads: What’s the difference?

Liveintent

These units are similar to an advertorial but come in various formats. Native ads are paid ad units that match their environment or surroundings and are used to promote a brand, product, or service. Native ads have an editorial look and feel and can be used on a web page, email newsletter, or in-app property.

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