Content’s Evil Twin: Advertorial

B2B Memes

In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. Is Lewis DVorkin a visionary or a sell-out?

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. Is Lewis DVorkin a visionary or a sell-out?

8 Signs You're Writing an Advertorial, Not a Blog Post

Hubspot

Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service.

Branded content just another shade of fake news?

Biznology

Surely one missing element in what we used to call “advertorials” is the absence of a genuine, humanized brand voice. Remember blogging for business? Better still blogging by brands?

Brand 164

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

Under his regime of “creative confrontation,” Schmertz applied a number of innovative and controversial tactics including: Introduction of modern-day advocacy advertising, or “advertorials,” which first appeared on the OpEd page of the New York Times in 1970.

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section. Have Marketers Killed This B2B Golden Goose?

Paper 188

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

And it always includes exposure in advertorials (regardless of the sponsoring publication’s stature) and feature articles in pay-to-play vanity publications…because you gain no credible 3 rd party validation.

PR 151

It's Still B2B to Me

The Content Factor

It is not an advertorial. Marketing expert David Meerman Scott blogged last week about Boeing's new web site as a stellar example of brand journalism --a term he defines thus: Brand Journalism is not a product pitch. It is not an egotistical spewing of gobbledygook-laden corporate drivel. read more.

5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

What does Google think about advertorials, native advertising, and editorial content? An advertorial is another word for a paid editorial written for advertising purposes. The Google webmaster team views advertorials as deceptive when they lack transparency about their marketing intent.

Google 306

Today's Most Popular Content Marketing Tactics

Everything Technology Marketing

In contrast, the least commonly used content marketing tactics are advertorials (11 percent), community management & threading (12 percent), and virtual events (18 percent Here is another sneak preview of the new B2B Content Marketing Report that will be released later this month.

Infographic: A Brief History of Content Marketing

Contently

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. People often talk about content marketing like its the flashy new gadget in a marketer’s toolbox. While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries.

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Less advertorial. More conversational, less advertorial. Here’s where I think B2B sales and marketing video is headed this year. More conversational. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc.

Video 170

Marketing With Content: The Next Step for Brands

Contently

people largely treated content marketing as a euphemism for things that have been around for a long time: custom publishing, advertorials, owned media. I have done hundreds of interviews in the eight years that have passed since I co-founded Contently.

How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered.

Rethinking the Role of “Advertisers”

B2B Memes

Related posts: Lewis DVorkin: Content Marketing or Advertorial? Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.

B2B Blogging Trends We Expect to Die Out

BOP Design

Advertorial Content in Disguise. That’s not valuable content (unless it’s on a sales brochure), that’s an advertorial! We cannot wait to see advertorial content that masquerades as helpful, educational content die.

B2B Blogs Your Prospects and Clients Hate to Read

BOP Design

These are the types of blog posts your company should avoid creating: Advertorials. This is how advertorials often make readers feel. Stay away from creating advertorials that have a salesy angle and only discuss your firm’s products or services.

3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” Content marketing as it is typically used today is the Internet version of the advertorial.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What About Advertorials? Advertorials (IMPORTANT). What are Advertorials? Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment.

Rethinking the Role of “Advertisers”

B2B Memes

Related posts: Lewis DVorkin: Content Marketing or Advertorial? Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.

Welcome To The Age Of Ad Blocking

Marketing Insider Group

One example of native advertising is advertorials found on BuzzFeed or Forbes sponsored by brands. Con: While ad blockers can’t block advertorials, they can block the paid placements that direct people to the branded content.

Aging 244

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Print Advertorials. Too some, this is just the granddaddy of today’s native advertising, but print advertorials continue to allow much more of a sales spin than many publications will accept as a sponsored post or native published article.

How to Drive Engagement and Conversions Through Content Marketing

Hatchbuck

UGC establishes social proof for your product – most people can recognize when content is advertorial in nature (though, if it’s high-quality, they don’t really mind).

How to Market to Millennials

Onalytica B2B

So, in order for a brand to market to Millennials they must not only know who their influencers are, but they must look to engage with them in an organic way as Millennials hold the ability to see through sponsored posts and paid for advertorial amongst influencers.

Only B2B - Untitled Article

Only B2B

A few examples of traditional demand generation (if viewed in the light of outbound strategy) would be cold calling (telemarketing), email marketing, print advertorials, trade shows etc. Demand Generation and Inbound marketing: The new couple in town!

Only B2B - Untitled Article

Only B2B

The famous Wall Street advertorial used storytelling and sold $2 billion worth of subscriptions and ran from 1975-2003. Finally, 5 things in email marketing campaign which actually work.

Advice From Women Writers on How They Built Their Freelance Empires

ClearVoice

When freelance writer and content strategist Caitlin Collins was fresh off the boat in New York City after graduating from journalism school, she learned one lesson fast: content and advertorial pay more than editorial.

Landing Pages: Get Readers to Take Action

Writing on the Web

Landing Pages: Where to Publish Your Advertorial. How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page).

Earned media influencer outreach is alive and well

Biznology

I know I have been a little dark-hearted over the last few years when it came to earned media outreach and how it’s been corrupted by ubiquitous bought-and-paid-for reviews, essentially pro-company advertorials.

The 2 Rules of Sponsored Content

Marketing Insider Group

Advertorials have been around for a long time. Welcome to my 2nd day coverage of Content Marketing World. Yesterday we covered the content quantity vs. content qualit y debate. Today, i am participating on a panel discussing Sponsored Content.

Rules 228

Freelance Writers, Don’t Wait to Pivot to Content Marketing

ClearVoice

From sponsored content to advertorial content marketing, writers can expand what they are doing to include this new type of marketing as something they are offering,” she adds.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.

Brand Journalism Trend Heats Up in UK

B2B Memes

Because these new types of publishers want to avoid “clunky advertorial, laden with overt brand value and PR messages,” they will be hiring experienced journalists to build an audience of loyal customers. In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., journalists moving into content marketing ) is more than theoretical.

Trends 128

The Dark Future of Native Advertising

Digital B2B Marketing

Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer. Native advertising, and specifically native publishing programs, will struggle in the future.