Content’s Evil Twin: Advertorial

B2B Memes

In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. Is Lewis DVorkin a visionary or a sell-out?

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. Is Lewis DVorkin a visionary or a sell-out?

8 Signs You're Writing an Advertorial, Not a Blog Post

Hubspot

Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service.

Branded content just another shade of fake news?

Biznology

Surely one missing element in what we used to call “advertorials” is the absence of a genuine, humanized brand voice. Remember blogging for business? Better still blogging by brands?

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White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section. Have Marketers Killed This B2B Golden Goose?

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Infographic: A Brief History of Content Marketing

Contently

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. People often talk about content marketing like its the flashy new gadget in a marketer’s toolbox. While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries.

Today's Most Popular Content Marketing Tactics

Everything Technology Marketing

In contrast, the least commonly used content marketing tactics are advertorials (11 percent), community management & threading (12 percent), and virtual events (18 percent Here is another sneak preview of the new B2B Content Marketing Report that will be released later this month.

It's Still B2B to Me

The Content Factor

It is not an advertorial. Marketing expert David Meerman Scott blogged last week about Boeing's new web site as a stellar example of brand journalism --a term he defines thus: Brand Journalism is not a product pitch. It is not an egotistical spewing of gobbledygook-laden corporate drivel. read more.

Marketing With Content: The Next Step for Brands

Contently

people largely treated content marketing as a euphemism for things that have been around for a long time: custom publishing, advertorials, owned media. I have done hundreds of interviews in the eight years that have passed since I co-founded Contently.

5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

What does Google think about advertorials, native advertising, and editorial content? An advertorial is another word for a paid editorial written for advertising purposes. The Google webmaster team views advertorials as deceptive when they lack transparency about their marketing intent.

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Less advertorial. More conversational, less advertorial. Here’s where I think B2B sales and marketing video is headed this year. More conversational. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc.

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B2B Blogging Trends We Expect to Die Out

BOP Design

Advertorial Content in Disguise. That’s not valuable content (unless it’s on a sales brochure), that’s an advertorial! We cannot wait to see advertorial content that masquerades as helpful, educational content die.

B2B Blogs Your Prospects and Clients Hate to Read

BOP Design

These are the types of blog posts your company should avoid creating: Advertorials. This is how advertorials often make readers feel. Stay away from creating advertorials that have a salesy angle and only discuss your firm’s products or services.

Only B2B - Untitled Article

Only B2B

A few examples of traditional demand generation (if viewed in the light of outbound strategy) would be cold calling (telemarketing), email marketing, print advertorials, trade shows etc. Demand Generation and Inbound marketing: The new couple in town!

Only B2B - Untitled Article

Only B2B

The famous Wall Street advertorial used storytelling and sold $2 billion worth of subscriptions and ran from 1975-2003. Finally, 5 things in email marketing campaign which actually work.

Rethinking the Role of “Advertisers”

B2B Memes

Related posts: Lewis DVorkin: Content Marketing or Advertorial? Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.

How to Market to Millennials

Onalytica B2B

So, in order for a brand to market to Millennials they must not only know who their influencers are, but they must look to engage with them in an organic way as Millennials hold the ability to see through sponsored posts and paid for advertorial amongst influencers.

Rethinking the Role of “Advertisers”

B2B Memes

Related posts: Lewis DVorkin: Content Marketing or Advertorial? Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher.

Only B2B - Untitled Article

Only B2B

For example, designing an infographic requires different skill set than designing an advertorial. 3 ways to supercharge your business by outsourcing design work. You: Hey Brian, could you please create this graphic for us? Brian: Sure, what do you have in mind? You: Something different.

How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Print Advertorials. Too some, this is just the granddaddy of today’s native advertising, but print advertorials continue to allow much more of a sales spin than many publications will accept as a sponsored post or native published article.

Content Marketing is Nothing New

Salesfusion

Why the change from content that’s sales-y and advertorial in nature to more subtle, value-add efforts? The need for quality content isn’t new, just the label is. Content marketing is one of marketing’s biggest, newest buzzwords, but what it actually stands for isn’t all that new.

Welcome To The Age Of Ad Blocking

Marketing Insider Group

One example of native advertising is advertorials found on BuzzFeed or Forbes sponsored by brands. Con: While ad blockers can’t block advertorials, they can block the paid placements that direct people to the branded content.

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Earned media influencer outreach is alive and well

Biznology

I know I have been a little dark-hearted over the last few years when it came to earned media outreach and how it’s been corrupted by ubiquitous bought-and-paid-for reviews, essentially pro-company advertorials.

When Facts Fall Short: Why Brands Need a Point of View

Contently

It was a fairly standard advertorial, presenting the facts (or “facts”) a brand wants the consumer to know. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.”

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What About Advertorials? Advertorials (IMPORTANT). What are Advertorials? Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment.

This Is What Content Marketing Looked Like in the 1800s

Contently

According to Neil Dahlstrom, John Deere’s manager of corporate history, the publication was a pure advertorial in its earliest days. The Furrow, John Deere’s magazine for farmers, has been in print since 1895.

3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

Although native advertising has an ancestor in the advertorials that ran decades ago in print magazines, the current ads that appear on publisher sites have a unique format.

Brand Journalism Trend Heats Up in UK

B2B Memes

Because these new types of publishers want to avoid “clunky advertorial, laden with overt brand value and PR messages,” they will be hiring experienced journalists to build an audience of loyal customers. In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., journalists moving into content marketing ) is more than theoretical.

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Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. Brainshark: Online and Mobile Video Presentation Tool. Normal. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. personal. 10.2625. Clean. Clean.

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Earned-media micro-influencer marketing master class

Biznology

While disclosures are essential everywhere, they’re doubly so for “advertorial” content.

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7 Companies That Should Buy Medium, Because Why Not?

Contently

In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media. It’s time to panic about another social network.

The Dark Future of Native Advertising

Digital B2B Marketing

Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer. Native advertising, and specifically native publishing programs, will struggle in the future.

Landing Pages: Get Readers to Take Action

Writing on the Web

Landing Pages: Where to Publish Your Advertorial. How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page).

Why Cisco Is Hiring Over 200 Content Marketers

Contently

Neal said the company’s content mix will be “80 percent editorial to 20 percent ‘advertorial'” that’s clearly differentiated.

B2B Video Marketing Done Right

KoMarketing Associates

They provide the context of an advertorial with the authenticity of a product review and rating. The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Modern B2B Marketing

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.

Under the Influence

Contently

The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. It was January 27, 1987, and the New York Giants were a minute away from winning the Super Bowl.