Content’s Evil Twin: Advertorial
JULY 1, 2010
In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil. When I say advertorial , I’m not talking about all sponsored content that appears in a publication. Well, advertorial is like an evil twin, lurking in a vague netherworld between or above or below journalism and content marketing.