4 Steps to Creating Advantageous Advertorials

Vertical Response

Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab.

8 Signs You're Writing an Advertorial, Not a Blog Post

Hubspot

Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service.

Trending Sources

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. Is Lewis DVorkin a visionary or a sell-out?

Branded content just another shade of fake news?

Biznology

Surely one missing element in what we used to call “advertorials” is the absence of a genuine, humanized brand voice. Remember blogging for business? Better still blogging by brands?

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White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section. Have Marketers Killed This B2B Golden Goose?

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. Is Lewis DVorkin a visionary or a sell-out?

The Real Price We All Pay for “Brand Journalism”

Marketing Craftmanship

Promotional messaging that for decades had been identified and quarantined by the media as ADVERTORIAL content – now safely re-branded as “sponsored” or “native” content – has gained legitimacy as bona fide editorial information worthy of placement in the New York Times or the CBS Evening News.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Print Advertorials. Too some, this is just the granddaddy of today’s native advertising, but print advertorials continue to allow much more of a sales spin than many publications will accept as a sponsored post or native published article.

How to Build Inbound Links the White Hat Way

Hubspot

2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.). This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

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6 Success Factors for Adopting Marketing Automation

Act-On

in formats such as newsletters, articles, infographics, listicles (as articles or infographics), white papers, eBooks, case studies, blogs, webcasts, webinars, advertorials, etc. Are you getting ready to implement marketing automation? Congratulations!

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Less advertorial. More conversational, less advertorial. Here’s where I think B2B sales and marketing video is headed this year. More conversational. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc.

5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

What does Google think about advertorials, native advertising, and editorial content? An advertorial is another word for a paid editorial written for advertising purposes. The Google webmaster team views advertorials as deceptive when they lack transparency about their marketing intent.

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The Dark Future of Native Advertising

Digital B2B Marketing

Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer. Native advertising, and specifically native publishing programs, will struggle in the future.

How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered.

Welcome To The Age Of Ad Blocking

B2B Marketing Insider

One example of native advertising is advertorials found on BuzzFeed or Forbes sponsored by brands. Con: While ad blockers can’t block advertorials, they can block the paid placements that direct people to the branded content.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website.

Earned media influencer outreach is alive and well

Biznology

I know I have been a little dark-hearted over the last few years when it came to earned media outreach and how it’s been corrupted by ubiquitous bought-and-paid-for reviews, essentially pro-company advertorials.

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Advertorials (Sponsored Content). Popularized by Forbes , online advertorials are beginning to crop up all over the Internet. Here is an example of how one website features advertorial content.: This post originally appeared on the Insiders section of Inbound Hub.

B2B Video Marketing Done Right

KoMarketing Associates

They provide the context of an advertorial with the authenticity of a product review and rating. The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What About Advertorials? Advertorials (IMPORTANT). What are Advertorials? Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment.

The Intersection of Content Marketing and Advertising

Digital B2B Marketing

In many ways, native advertising is akin to advertorials, although the bar for quality is far higher. In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value.

This Is What Content Marketing Looked Like in the 1800s

Contently

According to Neil Dahlstrom, John Deere’s manager of corporate history, the publication was a pure advertorial in its earliest days. The Furrow, John Deere’s magazine for farmers, has been in print since 1895.

Why Cisco Is Hiring Over 200 Content Marketers

Contently

Neal said the company’s content mix will be “80 percent editorial to 20 percent ‘advertorial'” that’s clearly differentiated.

What Is Content Marketing in 2016, and Where Is it Going?

Content Standard

Instead of heavily branded, obviously advertorial blog posts about company services, for instance, travel stories were focusing more on a freelance writer’s journey to a particular place, or they were close studies of certain locations across the globe.

Where Do Business Goals Fit in a Storified Content Strategy?

Content Standard

Getty Images’ business-focused imprint, Curve , acknowledged as much: “Intelligence marketing, thought leadership, advertorials, infomercials…all these classic marketing formats were developed to meet business goals.”

Under the Influence

Contently

The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. It was January 27, 1987, and the New York Giants were a minute away from winning the Super Bowl.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

While disclosures are essential everywhere, they’re doubly so for “advertorial” content. Waiting for class.

15 B2B case studies show how content marketing drives ROI

Biznology

The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ).

Is Starbucks’ “Upstanders” Honest Digital Storytelling or a Marketing Stunt?

Content Standard

By distancing itself from the more advertorial components of the series, perhaps Starbucks is hoping to convince people that yes, brands can tell great stories for the sake of telling great stories—the marketing piece is just a side benefit.

Measure the ROI of Digital Advertising Beyond Revenue Impact

Modern B2B Marketing

Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website.

Content Marketing is Nothing New

Salesfusion

Why the change from content that’s sales-y and advertorial in nature to more subtle, value-add efforts? The need for quality content isn’t new, just the label is. Content marketing is one of marketing’s biggest, newest buzzwords, but what it actually stands for isn’t all that new.

3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

Although native advertising has an ancestor in the advertorials that ran decades ago in print magazines, the current ads that appear on publisher sites have a unique format.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

you need a thought leadership piece, a case study, or an advertorial? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. But using these sites can be overwhelming and nonproductive if not approached carefully.

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The 2 Rules of Sponsored Content

B2B Marketing Insider

Advertorials have been around for a long time. Welcome to my 2nd day coverage of Content Marketing World. Yesterday we covered the content quantity vs. content qualit y debate. Today, i am participating on a panel discussing Sponsored Content.

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So what is native advertising?

Biznology

How Inbound Marketing Can Fuel Native Advertising

Hubspot

And to some degree you'd be right in your assumption that native advertising is just an advertorial in shiny new clothing. Native advertising, done right, is not an advertorial. If you're a CMO, you may have heard the term "native advertising" bandied about recently.

When Facts Fall Short: Why Brands Need a Point of View

Contently

It was a fairly standard advertorial, presenting the facts (or “facts”) a brand wants the consumer to know. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.”

3 Social Media Messenger Apps You Need to Know in 2016

Content Standard

But as the Content Standard’s John Montesi writes: “the real advertorial power of [messaging apps for businesses] is not in the scramble to come up with push ads in yet another new medium.”

Earned-media micro-influencer marketing master class

Biznology

While disclosures are essential everywhere, they’re doubly so for “advertorial” content.

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7 Companies That Should Buy Medium, Because Why Not?

Contently

In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media. It’s time to panic about another social network.