Out-of-home advertising is returning to pre-pandemic levels. The format is projected to hit double-digit growth this year, led by a rise in programmatic digital out-of-home (pDOOH). From financial services to travel and tourism, the data points to a significant increase in ad spend across multiple categories.
Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk, Director of Channel Partnerships at leading OOH ad tech developer Broadsign. Drew will explore industry data from Broadsign and equip viewers with everything they need to know about adding OOH to their omnichannel mix in 2024.
While this webinar has already happened, you can watch the recording below.
Don’t forget to sign up for our next session with Spaceback on May 21, 2024. We’ll show how Spaceback is bringing social creative to programmatic and how their partnership with illumin lets even more advertisers gain access to more authentic creative units.
Watch the webinar
