Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. What is Audio Advertising? The numbers speak volumes.

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Digilant

MARCH 25, 2021

As advertisers, you must reach listeners where they are. Traditional radio advertisements are no longer the only option, nor should they be relied on to reach active listeners. Why Digital Audio Advertising is Important. Traditional radio advertisements rely heavily on reaching consumers while they are driving in their car.

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Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. In this article, we will delve into essential markers to consider when choosing an advertising agency that aligns seamlessly with your business objectives: 1.

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Biznology

MARCH 19, 2014

When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. Luckily for marketers, there are more palatable forms of advertising, as Ellen’s selfie demonstrates.

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Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

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QuanticMind

MAY 25, 2023

From major layoffs at Disney , to Don Lemon’s exit from CNN and Tucker Carlson’s exit from Fox , to NBCU’s loss of its CEO and its Chairman of Global Advertising and Partnerships (who’s gone on to become Twitter’s new CEO) shortly before the upfronts, many linear and streaming giants are experiencing some major upheaval.

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Litmus

APRIL 26, 2021

Shonda Rhimes, Producer of hit TV shows such as Bridgerton and Grey’s Anatomy, is shaking up the world of television. What is quite profound is that this is purely a reflection of normality: Humans are a diverse species, which is why this is a challenging subject to label as a trend. ” Shonda Rhimes. Source: Really Good Emails.

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Digilant

NOVEMBER 8, 2023

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Over four days, individuals across the advertising ecosystem shared valuable insight and dove into thoughtful discussions concerning the industry’s future.

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Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

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Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. The Benefits of CTV – What is in it for advertisers?

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ClickZ

AUGUST 6, 2020

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. .

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Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. At the same time, television, especially connected TV, is both an important source of news and entertainment. How Has the Pandemic Impacted Our Industry?

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ClickZ

OCTOBER 12, 2020

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. The CTV trend is also booming across Europe.

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ClickZ

DECEMBER 2, 2019

Like a lot of industries, artificial intelligence (AI) is changing advertising right before our eyes. In each of these scenarios, it’s helping advertising professionals do their jobs with intelligence backed by solid data; much more than humans have the time or capacity to analyze. 1) AI for digital marketers.

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Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster.

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Rain: The Growth Agency

JULY 6, 2022

By Kendra Tang, Programmatic Supervisor The Interactive Advertising Bureau (IAB) NewFronts, similar to television’s Upfronts, is an annual event showcasing publishers’ upcoming programming and “new” viewing formats to ad buyers. More specifically, the heart of the presentations circled around either product.

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ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Radio, print, and television ads all work roughly the same way. Advertising lets them know specifically what you have to offer.

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Porch Group Media

NOVEMBER 21, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. And the one medium that’s been left out of that up until now has been television. Download the 2022 New Mover Trends Report.

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Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Here are six social media trends that marketers should know about. Facebook’s mobile transformation is almost complete.

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Choozle

OCTOBER 23, 2020

If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. A lot of that money is going to television or connected TV ads, as is the case every year. Impact on non-political advertisers.

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Convince & Convert

JANUARY 19, 2015

Nielsen says that advertising from companies is trusted by 47% of global citizens. Nearly 20 years ago I was the head of interactive at a media company that owned multiple television stations. Content Marketing content marketing content marketing operations content marketing trends cooperative content egc employee generated content'

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illumin

OCTOBER 2, 2023

The same way a television ad needs to consider its audience’s desires, so does a social strategy. Using trends to bolster your social strategy Following trends is an effective way to create impactful content for social media. Trends are also important to understand when building paid social campaigns.

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Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In this article, we explain and define what you need to know regarding programmatic advertising through the following chapters: The definition of programmatic advertising.

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Martech

JULY 27, 2023

55% think consumers will find a brand less authentic if it uses AI-generated content in marketing or advertising. Loop Media , a streaming television media company for businesses, has added AI-Powered Brand Safety Layer to all clients and partners. 49% use generative AI tools at least once a week; 11% daily. Get MarTech! In your inbox.

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Martech

APRIL 1, 2022

Last April a trade group representing the major television networks said Nielsen undercounted TV viewers during the pandemic because technicians were not able to get into panelists’ homes to fix devices. Even without the accuracy concerns, ongoing trends in viewership have made Nielsen’s ratings less valuable. for national ratings.

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Martech

APRIL 18, 2023

The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). For much of that time, both TV networks and advertisers complained about the accuracy of the data. Further, the cord-cutting trend continues apace. The suspension was a good thing for marketers in many ways.

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Engagio

JANUARY 20, 2024

Brinker also covers trends like the rise of horizontal platforms and applications, the importance of data, and how marketing is blurring with other functions like product and revenue operations. ” Streaming into the Future Jordan Rost from Roku discusses the streaming media landscape and the future of television advertising.

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Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. A review of MNTN clients running paid search, social, and/or email before adding connected TV showed this trend across the board.

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Bluetext

MAY 18, 2023

While many marketers have shifted their mindsets from traditional placements (think signage, television commercials, newspaper ads) to more digitally destined formats, there is still significant value to what is known as “out-of-home” advertising, especially when all of your competitors are placing their bets on the search and social ads.

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Choozle

SEPTEMBER 13, 2020

Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. As you start to prepare for your 2020 holiday advertising campaigns, we want to provide you with some insight on how people expect to celebrate and shop this holiday season.

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Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

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Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

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Digilant

FEBRUARY 27, 2019

Instead of rushing home from work to catch a television episode, viewers can use CTV to watch entire episodes and movies from start to finish, whenever they please. This is an easy routine to ease into as the CTV experience, delivered directly through the television screen, mimics the age-old experience of watching linear TV.

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Directive Agency

APRIL 25, 2019

Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. He specializes in covering technology, social platforms, ad tech, and digital marketing trends. Martin keeps B2B marketers in-the-know with emerging technology and the latest trends in digital marketing. Kerry Flynn.

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readwrite

APRIL 25, 2018

eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it. These trends present a challenge to brands and agencies. This is just one of the many reasons advertising revenue is finding its way to Roku.

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Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. Half a century ago, no one would expect that television would take over the world. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 Learn the true potential of the environment.

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Stevens & Tate

NOVEMBER 28, 2018

Businesses are still having a lot of success with outbound marketing, especially TV advertising. The following are a few reasons why television ads can still play an effective part of your marketing campaign. How To Transition From Traditional Advertising to Inbound Marketing. People Still Watch TV.

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