Biznology
DECEMBER 3, 2015
For advertising, use social media like Facebook and LinkedIn. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). Millennials prefer mobile text and IM networks like WhatsApp for direct messages. Streamline your lead gen. Make it effortless. Mobile-enable all communications.
NuSpark Consulting
JANUARY 12, 2012
I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.
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NuSpark Consulting
APRIL 13, 2012
A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts.
chiefmartech
MARCH 20, 2018
This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings.
Customer Experience Matrix
APRIL 25, 2013
The new systems can also feed sales, customer service, online advertising, point of sale, and any other customer-facing systems. I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines. Those are something new.
SmartBug Media
MAY 21, 2019
According to Reachforce research, every year, up to 18 percent of phone numbers change, 25-33 percent of email addresses become outdated, and up to 66 percent of people will change companies or job functions. Aim to improve data quality. There is no avoiding it; your data is going stale at a rapid rate. Geolocation.
Terminus
MARCH 15, 2017
With ABM technology, you can also automate the flow of advertisements your prospects see, automatically giving them different content at different stages of the buyer’s journey. Then, you can serve ads to those individuals at target accounts as they surf the internet. Personalize Your Website Experience for Target Accounts.
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