Mastering Event Promotion with Display Advertising
PureB2B
OCTOBER 20, 2023
In this article, we will explore how display advertising can be a valuable and powerful tool in your event promotion arsenal and increase audience engagement.
New Social Media Advertising Strategies for 2023
Webbiquity
JANUARY 24, 2023
Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.
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Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Trending Sources
How You Can Give Consumers More Choice in Advertising
Marketing Insider Group
MARCH 4, 2024
Consumers have a love-hate relationship with digital advertising. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Worried that this change signals the end of effective advertising for your company? Fold contextual advertising into your mix.
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Seven Ways to Promote Your Local Business Outdoors
Webbiquity
DECEMBER 31, 2020
But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. There are many ways you can promote your business in the local community, and outdoor advertising isn’t as costly as you might think. Storefront Advertising.
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Seven Things Marketers Need to Know About Lead Generation
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Why helpful, non-promotional content is the key to lead generation success. In this webinar, you will learn: The fundamentals of effective lead generation.
TikTok Promotion: Boost your visibility in 2024
Sprout Social
FEBRUARY 7, 2024
TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!
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Advertising in local markets: A playbook for success
Martech
APRIL 19, 2024
Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising. New competitors.
Five Tips for Promoting a Technology Solution On Social Media
Webbiquity
OCTOBER 22, 2021
Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media. Guest post by Samantha Waites. Source: Pixabay.
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Mastering Event Promotion with Display Advertising
PureB2B
OCTOBER 20, 2023
Let's explore how display advertising and marketing can be used strategically to warm up cold marketing leads and revive closed lost opportunities.
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Why Content Marketing Beats Advertising (Almost) Every Time
Marketing Insider Group
MARCH 16, 2021
When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms. It’s an interruptive medium and is an outbound approach to brand promotion. Quick Takeaways.
5 ways to promote your promotional products
Biznology
APRIL 11, 2018
When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website.
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How to Promote Your Content at Scale with Native Advertising
DivvyHQ
MARCH 15, 2022
If you're looking for less expensive ways to scale your content promotion, look no further than native advertising. Sure, getting a mention, a link or even one of your articles published on Forbes or Business Insider might be be highly beneficial for your company, but it's also expensive.
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Ready To Advertise Online? 7 Strategies To Get Started
Marketing Insider Group
JULY 11, 2023
Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.
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5 Ways to Promote Virtual Events on Social Media in 2020
KoMarketing Associates
MAY 6, 2020
For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Let’s take a look at some of the key features and strategies to consider when promoting an online event. Social Media Stories.
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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads
KoMarketing Associates
JULY 2, 2020
B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. There’s also a perception that most of B2B social media advertising is done on LinkedIn.
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Rethinking Marketing Search and Promotion with Pinterest
Top Rank Marketing
DECEMBER 20, 2023
This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. As a Pinterest advertiser, you can sponsor trend packages on specific boards. Why Pinterest? When you pin, it’s a best practice to include a link back to the source. and Mac Cosmetics.
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How promotional products fit in with the modern consumer
Biznology
FEBRUARY 15, 2018
Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. ” campaign. Five key metrics.
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10 Marketing Promotion Strategies from Concept to Top Brands Practice
Bannersnack
MARCH 2, 2024
19 minutes read Last update: 02.03.2024 A promotion strategy is key for positioning your brand on the market, making people aware of the products or services you offer, and how they could benefit by choosing you. What Is a Promotion Strategy?
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The cookieless mobile world: how advertisers can stay competitive
illumin
MARCH 5, 2024
As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world. They are not served by the website.
Strategies and Trends for Effective Digital Advertising
Stevens & Tate
SEPTEMBER 20, 2023
Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. What is Digital Advertising? Therefore, digital advertising plays a critical role in the awareness stage.
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8 Amazing Cross-Promotion Ideas to Triple Your Customers
Optinmonster
DECEMBER 28, 2023
That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. Monster, Skittles, Toyota, and NASCAR are all promoting themselves simultaneously.
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How to Promote Your Website for Free
Optinmonster
MAY 11, 2023
Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. You don’t have to pay for advertising or sponsorships. Now it’s time to get it in front of your target audience!
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How to Use Pinterest Advertising to Promote Products and Attract Customers
Hubspot
APRIL 22, 2019
All of which is to say -- a paid advertising strategy for Pinterest isn't such a bad idea, and could help bolster your organic presence by gaining traction with potential buyers, and improving brand recognition. If you're interested in exploring how Pinterest advertising can help you attract customers, keep reading. Promoted Pins.
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Harmonizing the Old and New: The Dynamics of Radio Advertising in the Digital Era
Stevens & Tate
MARCH 4, 2024
Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums.
Digital Advertising Trends!
Stevens & Tate
MAY 18, 2023
And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.
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How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM
Search Engine Journal
AUGUST 17, 2022
Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.
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The Rise of Streaming and Audio Advertising Post Cookies
Choozle
MARCH 20, 2024
In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. This challenges common misconceptions about targeting the older demographic exclusively through traditional means and underscores the urgency for advertisers to adapt to the changing landscape. What is Audio Advertising?
Harnessing the Power of Retail Media in Digital Advertising
Choozle
MARCH 15, 2024
Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. In this blog, we’ll outline what retail media is and how you can capitalize on this advertising opportunity. billion in 2024. What is retail media?
9 Promotional Email Examples (And How to Write Your Own)
Optinmonster
JULY 16, 2021
Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?
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6 Tools to Fine-Tune Your Social Media Advertising Strategy
Convince & Convert
NOVEMBER 30, 2023
Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.
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A quick, handy guide to mobile advertising
illumin
FEBRUARY 20, 2024
The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.
How promotional products tie into your web design and branding
Biznology
JUNE 7, 2018
Promotional products might seem old school, but they are still one of the most successful advertising methods available. Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. About Promotional Products.
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How To Make Paid Content Promotion Pay Off for Your Content Marketing
Content Marketing Institute
APRIL 14, 2022
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading →
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Creating Advertising Strategies That Work
Stevens & Tate
JUNE 16, 2023
Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.
Paid Content Promotion: Advertising Audiences Actually Want
Content Standard
NOVEMBER 20, 2018
However, I see tons of resistance when it comes to rerouting ad spend to promote these content efforts. Why would decision-makers agree to the value of owned content experiences and then balk at the suggestion of paying to promote them? Here, we have native advertising as content amplification. Paid Content Promotion via Social.
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Why Advertisers Should Care About Retail Media Advertising
Digilant
AUGUST 2, 2023
These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising? Retail media advertising is the buying of media on a retailer’s media network. Let’s go back to our example with Walmart and Melanie.
Why Advertisers Should Care About Retail Media Advertising
Digilant
AUGUST 2, 2023
These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere. What is Retail Media Advertising? Retail media advertising is the buying of media on a retailer’s media network. Let’s go back to our example with Walmart and Melanie.
Microsoft Advertising Announces Policy Updates via @sejournal, @MattGSouthern
Search Engine Journal
JUNE 28, 2023
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. The post Microsoft Advertising Announces Policy Updates appeared first on Search Engine Journal.
Programmatic Advertising 101: Conversion Tracking
QuanticMind
AUGUST 28, 2023
In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. What Is a Conversion?
Trade Promotion Marketing: Tools for Success
Computer Market Research
JANUARY 26, 2022
Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. What Is Trade Promotion Marketing? Trade Promotion Marketing forms a cost-sharing partnership between manufacturers and their partners. Some of the more popular types of trade promotions are: Volume Discounts.
5 Digital Advertising Trends in Europe 2023
Matchcraft
MARCH 28, 2023
In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.
Navigating March Madness Marketing: 5 Strategic Channels for Advertisers
Digilant
JANUARY 11, 2024
This year’s highly-anticipated March Madness will offer advertisers unparalleled opportunities to immerse themselves in the excitement of the tournament. We’ve compiled essential information to help advertisers navigate the upcoming media frenzy and capitalize on opportunities throughout the games. Let’s jump in.
6 Benefits of Paid Search Advertising
Valasys
MARCH 1, 2024
One such strategy that has proven to be invaluable is paid search advertising. Did you know that businesses make $2 for every $1 spent on pay-per-click (PPC) advertising? In this post, we’ll explore six benefits of paid search advertising and its pivotal role in achieving marketing conquests.
How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser
Contently
OCTOBER 5, 2020
The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Not bad for promoting a webinar that covers complex marketing issues. ” If only.
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