The Forward Observer

OCTOBER 13, 2023

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Douglas Burdett, host of The Marketing Book Podcast. And more difficult to recover from. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc., Why we care.

Creativity 111

Creativity Paid Search Agency Campaigns Advertising Agencies 111

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. This experience made me curious about what other kinds of advertisements our team at HubSpot had tested out this year. So I sat down with a few folks on our advertising and editorial teams.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

QuanticMind

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) For example, you could take your search keyword list and use it to generate a custom contextual tactic to really hone in on relevant content programmatically.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Webbiquity

APRIL 11, 2023

Content Curation The first way AI can help generate content is by curating existing content. Content Generation In addition to curating existing content, AI can also be used to generate original content from scratch. Important Caveats A couple of important words of caution for AI users.

Marketing AI 313

Marketing AI Curation Content SERP 313

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Digilant

JUNE 16, 2022

What does that mean for travel and tourism advertisers? Advertisers have a great opportunity to capitalize on travelers’ open mindsets by leveraging data-driven targeting, reach customers at the right stage in their buyers’ journeys, and successfully convert them into purchases and/or bookers. Social Media Advertising.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Marketing Insider Group

APRIL 12, 2021

Each type of media has its place in the lead generation process. Paid media consists of any type of advertising. The strategy behind paid ads is to drive users to your owned media. Fast lead generation and traffic to owned media. Podcasts and virtual events are other owned media options. What Is Paid Media?

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Outgrow

APRIL 24, 2022

How Does GDPR Affect Advertising? So, in this blog, we’ll answer questions like how does GDPR affect advertising and come up with some effective solutions for effective data collection. Impact on Online Advertising and Marketing [The Problem]. Day-to-day marketing operations like advertising, lead generation, sales, etc.

Advertisements 52

Advertisements Advertising Outgrow Privacy 52

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. A good ad campaign will generate clicks and impressions, but that won’t always be enough to fill your marketing pipeline with qualified leads. What is B2B advertising? Podcast ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

DivvyHQ

SEPTEMBER 7, 2022

Advertising is dead, right? Turns out, the creator economy is opening new advertising doors that might actually make the tactic more effective than ever. But it's important to understand how the creator economy is redefining advertising as a practice. Not so fast. Let's dig in, shall we?

Advertisements 70

Advertisements Advertising Tactics Practices 70

seo.co

APRIL 26, 2023

And while that all changed with Bates vs. State Bar of Arizona in 1977, there are still plenty of restrictions and regulations regarding what your law firm can say and do in marketing and advertising. Content marketing isn’t just about plugging keywords into your website to generate better search rankings. Heavy competition.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Martech Advisor

SEPTEMBER 23, 2019

Programmatic advertising is the process of automating the buying and selling of ad inventory in real-time through an automated bidding system. Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem. What Is Programmatic Advertising?

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Advertising Channels 96

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Albert

AUGUST 3, 2018

Digital Audio Advertising Is Booming: Here’s Why. The rise of digital audio advertising has given marketers a powerful new lever, but it has also made executing effective cross-channel campaigns even more difficult. In early 2016, Kia became the first company to beta test Spotify’s playlist sponsorship advertising program.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

illumin

DECEMBER 6, 2023

per user, per hour by 2025. According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. This preference makes it clear that, among advertisers, Meta products like Facebook and Instagram are here to stay.

Demographics 80

Demographics Facebook Emarketing Loyalty 80

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

seo.co

NOVEMBER 28, 2022

For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web. Some podcasts focus on industry developments.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Also works for editing podcasts, and includes screen recording, clip creation and transcription. Don Peppers and Martha Rogers will be proud.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Martech

FEBRUARY 21, 2023

It determines what content gets found and shown to users on Google, YouTube, TikTok, Facebook and more. If you’re in advertising or email, marketing or analytics or social media or whatever your role in marketing is, just make a list of all the things you do, where there is a defined process. Do you use Grammerly?

Marketing AI 112

Marketing AI Training Marketing & Strategy User-Generated Content 112

Digilant

JANUARY 25, 2024

In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. The demographic landscape of media consumption underscores the necessity of rethinking how and where to allocate advertising budgets to effectively connect with voters.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. billion in 2023 — up from $251.7

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Top Rank Marketing

DECEMBER 22, 2023

MarTech Instagram introduces GenAI powered background editing tool Meta-owned Instagram has begun rolling out updates to Story format content posted on the social platform that will offer users the ability to use AI prompts to change image backgrounds or to choose from recommended presets, Instagram recently announced.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

ClearVoice

SEPTEMBER 4, 2020

More than 90 percent of smartphone users search on their device each year. web users search online at least once a month. A full 61 percent of smartphone users want ads customized to their current location. percent of millennials in the United States are social media users. Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Optinmonster

MAY 2, 2022

Advertisers will pay you for clicks or views on ads your blog displays. Create a Podcast. Perhaps the oldest method of making money from blogging is advertising. It’s now easy to place advertising on your site with services like Google AdSense. You also want to balance ad placement with user experience.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Heinz Marketing

NOVEMBER 9, 2019

The State of Podcasting: Audience, Content, and Advertising Trends. A modern look at what’s happening in podcasting right now. 5 Ways to Collect User-Generated Content (And Why You Should). 5 Ways to Collect User-Generated Content (And Why You Should). Thanks, Ayaz Nanji.

Buy 72

Buy B2B Lead Gen Business 72

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Adobe Experience Cloud Blog

JANUARY 22, 2020

From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. Marketing is an industry that has exploded in a million directions.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Go Beyond SEO

FEBRUARY 20, 2023

What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users? This platform allows you to share related trends and articles, advertise to a targeted audience, and engage with followers. What are they doing well? How would you improve on their efforts?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88