33Across on the PPC Rockstars Podcast


33Across founder and CEO, Eric Wheeler, joins David Szetela on the PPC Rockstars Podcast to talk about the company's history, key issues for automated advertising, and the potential impact of. The post 33Across on the PPC Rockstars Podcast appeared first on 33Across. Featured Interviews News

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Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

Directive Agency

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Answer: “Adapting to change is a constant in the digital world, especially in PPC advertisement. Years in PPC : 5.

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12 Pay Per Click Professionals Crushing the PPC Advertising Game


The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. And, as with any industry, some have risen above the others to reach PPC pro status.

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Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success. Demand Generation Podcasts

How B2B Marketing is Changing in 2018

And it’s the area in which the most change is planned from last year, followed by.pay per click advertising. investing more in SEO, PPC, or. to an increased focus on specific tactics (analyst relations, event marketing, PPC, etc.) many trade shows or PPC keywords that are.

13 Digital Marketing Podcasts You Must Subscribe To


Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

Pinterest is a huge opportunity for businesses who want to establish brand awareness and sell more, and this is true whether you’re using organic campaigns, PPC campaigns, or a mixture of both. Learn More: The SEO Framework that Helped Propel Pinterest to Over an Estimated 72M Users (podcast).

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!


In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more! Part II: Why we’re bullish on YouTube advertising in 2019.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years


The majority of businesses of all sizes find social media to be the most difficult channel to manage, and generally view pay per click (PPC) adverting as the least challenging. Audio: While interest in podcasting increases somewhat with company size, it’s low across all groups.

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5 digital marketing facts to help validate your efforts


There’s plenty of data around the value of various digital marketing and advertising efforts, but it’s often outdated or hidden inside of a long-form blog post. Bottom line, PPC deserves to be a part of your greater marketing strategy.

Interview with Sujan Patel

Onalytica B2B

I was in marketing back when it was really simple – you only have a few channels to choose from like e-mail, PPC or maybe some display advertising. Sujan Patel – Growth Marketer at Web Profits. Key Topics: Social Media Marketing, Content Marketing. Location: Austin, TX, USA.

Just the Stats: Why Should You Leverage Video Marketing

Single Grain

Thinking of launching a PPC campaign to drive more brand awareness? The Ultimate Guide to YouTube Advertising in 2019. Why YouTube Advertising Is Low-Hanging Fruit for Marketers. Dive Deeper: 8 Tips for Successful Mobile Video Advertising. NEWLY UPDATED!

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 3) Programmatic Advertising. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2%

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Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. I listened to your most recent podcast when you met with Pat Flynn on the Smart Passive Income. As well as on your recent podcast episodes. Tim Soulo: I don’t remember my first conference so let me talk about my first podcast interview.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. That was what advertising was. All these agencies, they all do SEO, they all do PPC, whatever it might be. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. That was what advertising was. All these agencies, they all do SEO, they all do PPC, whatever it might be. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy.

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PESO Model for PR: Paid, Earned, Shared, Owned Media


Over a decade ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising. Any content, from eBooks to white papers to podcasts, are considered owned media assets. Paid and Earned Media Native Advertising Sponsored Content

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7 Ways to Effectively Market Your Business Online

Predictive Response

PPC (Pay-Per-Click) Marketing . PPC (Pay-Per-Click). PPC campaigns are typically run on top search engines such as Google, DuckDuckGo, Yahoo!, PPC campaigns are optimal for those running a local business and building an online presence. . PPS (Pay-Per-Sale) marketing is similar to PPC marketing, but only requires you to pay for the sales you receive and the revenue you have generated due to an advertisement you have launched. Podcasts/Guest Blogging .

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3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan

Sales Engine

By creating quality content like blog posts, white papers, eBooks, infographics, videos, podcasts, and case studies, you can connect with potential buyers in meaningful ways that help solve their most pressing problems. Pay Per Click (PPC) advertising works for a few, but not most. On the surface PPC campaigns seem simple.

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. Double down with sponsored advertising budget, which can be allocated to your influencers’ accounts for extra bite.

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe to in 2019

SmartBug Media

The Terminus Blog mixes several articles, podcasts, and videos on topics related to ABM methodology and how to mend the common disconnects between sales and marketing teams. Must-read articles: How to Measure the Effectiveness of Account-Based Advertising. PPC Hero.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. A place to drive PPC, remarketing and / or social media advertising campaigns.

7 B2B Marketing Strategies to Build Brand Awareness

BOP Design

Launch a Targeted PPC Campaign. Launch a Targeted PPC Campaign. You don’t need to allocate hundreds of thousands of dollars each month to PPC campaigns if they are set up and continually monitored.

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Marketing Thought Leader: Tom Bukevicius – Principal @ SCUBE Marketing, Inc.

Cody Ward

a digital marketing firm that specializes in PPC management and data analysis for mid-market companies. SCUBE is known for focus on results and knowledge in PPC. I invite you to check out SCUBE Rating – free self-assessment for companies with a PPC program in place.

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B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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LinkedIn LeadGen Tips for Cyber Security Marketers

Marketing Envy

If you are interested in how much you need to invest in your PPC budget and what kind of return you can expect, you should check out our shiny new Cyber Security Marketing Campaign Benchmarks Report.

Traditional Marketing vs. Digital Marketing: Why Not Both?


“ Disgraceland ” by Jake Brennan has been one of my favorite podcasts since the first episode. But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old.

50 Content Marketing Influencers You Need To Follow

Atomic Reach

Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. He has been ranked as the eighth most popular author on Medium and has been recognized by PPC Hero, Search Engine Land, and the US Search Awards.

How to Maximize Your Inbound Strategy


For #4 I could schedule a call with Phil to record a podcast on the topic or pull quotes and bullet points from the post and make them into a SlideShare. Marketers are pressed for time.

The 7 Best Ways to Repurpose a Blog Post


For example, a marketing agency that’s written posts about how to set up a PPC campaign, how to A/B test your PPC ads, and how to automate PPC bid adjustments could take these posts and others and organize them into a detailed guide on PPC advertising.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Nadya Khoja is the Chief Growth Officer at Venngage infographics, and the creator of Drunk Entrepreneurs, a web series and podcast dedicated to interviewing industry-leading founders, CEOs and entrepreneurs on their successes, struggles, and strategies.

B2B Lead Generation: 26 Strategies For 2019


Create A Podcast. I know creating a podcast is a huge step. Here’s why creating a podcast to generate leads is a great idea: First, it gives you a legitimate reason to reach out to your leads. Try Different PPC Ads Platforms. PPC ads can get pretty expensive.

How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media


That’s where social media, particularly video and advertising , can help boost the results of your evergreen content strategy above. Here’s our simple approach to social media advertising. Create social media advertising content from scratch.

How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

In addition to taking part in Quora’s advertising beta, Asana, a web and mobile application designed to help teams organize, track, and manage their work, built a presence on the site through the voice of their co-founder and head of product, Justin Rosenstein. B2B marketing has hit a wall.

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How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

You could create content around link building , SEO , Facebook advertising , or any other strategy that your customers would be searching for. Learn More: [Podcast] How to Generate Consulting Leads From Your Website. Podcast] 5 Ways to Generate Leads from Snapchat. NOW WITH MORE!

How to Systematically Grow Your Technology Firm to the Next Level

Hinge Marketing

They send emails and newsletters to purchased lists, cold call potential prospects, network at conferences, gamble money on pay-per-click (PPC) campaigns, print up glossy brochures and even revamp their websites. Content includes books, webinars, videos and podcasts.

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