What is: podcast advertising?

Choozle

Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines. Shows like My Favorite Murder, Lore, and This American Life have accumulated over 50,000 reviews on Apple Podcasts. people listening to NPR podcasts each month.

Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. That's why it's important to consider podcast advertising for your brand.

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The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

Podcast Advertising: A New Multimillion Dollar Frontier

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. I knew very little about podcast advertising when I sat in on a candid talk between two women who claimed they lost sleep over how to make advertising in podcasts better, more relevant and seamless.

60% of podcast listeners report looking up a product or service after hearing an ad

ClickZ

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months.

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming.

Will Podcasters Abandon Apple?

Contently

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. Listening to a podcast soon became its own activity, different from listening to a song.

Guest Editor: The Why and How of B2B Podcasting

The Customer

As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling. A podcast can be explanatory journalism at its best.

New Schedule for Insider Interviews Podcast!

Insider Interviews

Normally I come out with a new episode of "Insider Interviews" every Thursday, but did you know that I also have another podcast? So I've decided to make "Insider Interviews" -- the B2B one speaking with those in media marketing and advertising -- come out every other Thursday.at

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

B2B Reads: Podcasting, KPIs, and Business Buying

Heinz Marketing

The State of Podcasting: Audience, Content, and Advertising Trends. A modern look at what’s happening in podcasting right now. The post B2B Reads: Podcasting, KPIs, and Business Buying appeared first on Heinz Marketing.

Podcast as a Marketing Tool: How to Grow Brand Awareness

Outgrow

Podcast as a Marketing Tool: How to Grow Brand Awareness. With almost more than five billion people owning a mobile device, listening to podcasts is one of the ways individuals of the modern world find information and seek entertainment. Related Read: Top podcasts for marketers.

3 Legal Steps Podcasters Often Forget About

ConvertKit

Podcasting is a great medium for creating content for your audience with some unique benefits. It is more popular than ever and the resources about starting a podcast seem to be popping up every day. 3 legal steps podcasters need to know. You’ve decided to start a podcast!

Set the Script: How to Own Your Podcast Ads

readwrite

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side.

Attention, Not Impression | Podcast

33Across

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. The post Attention, Not Impression | Podcast appeared first on 33Across.

Tech Blog Podcast: Why Email is the Future of Digital Advertising

Liveintent

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. “The email address is the future of digital advertising,” Cooper explained. ” “We really feel like we sit at the intersection between advertising and marketing technology,” Cooper said. Listen to Episode #852 of The Tech Blog Writer Podcast for more great insights. Perspective brands Digital Advertising email.

10 Best Marketing Podcasts to Help You Grow Your Business

Single Grain

That is why podcasts are such an awesome way of learning: You can listen to a podcast when you are commuting, exercising or even at your desk while doing mundane tasks, all while absorbing a wealth of information to help you run and grow your brand. Why I Decided to Start Podcasting.

Lessons Learned in Marketing | Podcast

33Across

33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. The post Lessons Learned in Marketing | Podcast appeared first on 33Across.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

Why Too Much Advertising Can Hold Back Business Growth

Marketing Insider Group

We all know that companies advertise their products or services to let potential customers know about their brand and what they have for sale. But, there is such a thing as too much advertising? Too much advertising, on the other hand, can turn people away.

Why It’s Important to Start Podcasting for Your Business or Personal Brand

Modern Marketing

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. With that in mind, here are four great reasons why it’s important to start podcasting for your business or personal brand. #1: 3: Bring in Advertising Dollars.

Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert

Hubspot

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

Podcast: Insider Interviews with VaynerMedia’s Claude Silver

The Customer

Since Silver’s job is about encouraging “courageous conversations” in order to ensure the whole company has a mindset of empathy, I kicked off our podcast asking about the 93 days she spent on Outward Bound without toilet paper.

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. What’s broken in the advertising industry. The frustration and inefficiency behind interruptive advertising. Podcast

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle.

5 best marketing podcasts (that won’t put you to sleep)

Choozle

I don’t know about you, but even as a podcast lover, it’s pretty easy for one to put me straight to sleep—especially if the host just drones on and on about work stuff. There’s a little thing called “work-life balance” that I take pretty seriously, so for me to willingly listen to a marketing podcast outside of my day job is a big step. If you’re big on the numbers, this podcast is for you.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. ListenLoop is a display advertising software that’s tailor made for account-based marketing. One thing you can do with at least display advertising is identify your list of accounts.

7 Best Data-Driven Marketing Podcasts in 2019

Aberdeen

Podcasts are some of the best ways for business professionals to absorb knowledge. You can easily listen to a podcast while you’re in the car on your way to the office, while exercising, over lunch, or even while multi-tasking at your desk. 7 Best Data-Driven Marketing Podcasts.

How to Repurpose Content Into a Podcast, According to HubSpot's Podcast Expert

Hubspot

2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. In this post, we want to help marketers leverage their existing content and turn it into a branded podcast. How to Podcast

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Podcasting 101

Outbrain

Running a podcast is a great way to promote your brand. Before you start your own podcast, make sure to follow these six steps: Create Your Concept. If you’re thinking about starting a podcast, you’re in good company. Podcasts cover every subject under the sun!

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

Podcast: Global Branding Meets Customer-Focused Creative – How Dell does it

The Customer

Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. When you look at the podcast landscape it’s really confusing when you dive into it, because where do you start?

Rethink Podcast #13: What It Means To Become An Advocate Marketer

Act-On

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. To get the full measure, listen to the podcast. And I think that starts all the way from you can’t have crappy products, you can’t have false advertising in marketing, you can’t have reps selling bad deals to bad-fit customers. And thank you so much for joining us today on the podcast.