The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

60% of podcast listeners report looking up a product or service after hearing an ad

ClickZ

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months.

Tech Blog Podcast: Why Email is the Future of Digital Advertising

Liveintent

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. “The email address is the future of digital advertising,” Cooper explained. ” “We really feel like we sit at the intersection between advertising and marketing technology,” Cooper said. Listen to Episode #852 of The Tech Blog Writer Podcast for more great insights. Perspective brands Digital Advertising email.

Will Podcasters Abandon Apple?

Contently

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. Listening to a podcast soon became its own activity, different from listening to a song.

How B2B Marketing is Changing in 2018

And it’s the area in which the most change is planned from last year, followed by.pay per click advertising. marketing and pay-per-click (PPC) advertising. advertising and outbound email marketing. changes to PPC advertising programs, event marketing, and email marketing tactics.

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? For Joe Caporoso, a podcast felt like a great way to grow as a creator.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

Why It’s Important to Start Podcasting for Your Business or Personal Brand

Modern Marketing

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. With that in mind, here are four great reasons why it’s important to start podcasting for your business or personal brand. #1: 3: Bring in Advertising Dollars.

5 best marketing podcasts (that won’t put you to sleep)

Choozle

I don’t know about you, but even as a podcast lover, it’s pretty easy for one to put me straight to sleep—especially if the host just drones on and on about work stuff. There’s a little thing called “work-life balance” that I take pretty seriously, so for me to willingly listen to a marketing podcast outside of my day job is a big step. If you’re big on the numbers, this podcast is for you.

Set the Script: How to Own Your Podcast Ads

readwrite

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle.

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. ListenLoop is a display advertising software that’s tailor made for account-based marketing. One thing you can do with at least display advertising is identify your list of accounts.

Podcasting 101

Outbrain

Running a podcast is a great way to promote your brand. Before you start your own podcast, make sure to follow these six steps: Create Your Concept. If you’re thinking about starting a podcast, you’re in good company. Podcasts cover every subject under the sun!

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The post Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems) appeared first on. Marketing Technology Podcasts #advertising #digital display data analytics

Rethink Podcast #13: What It Means To Become An Advocate Marketer

Act-On

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. To get the full measure, listen to the podcast. And I think that starts all the way from you can’t have crappy products, you can’t have false advertising in marketing, you can’t have reps selling bad deals to bad-fit customers. And thank you so much for joining us today on the podcast.

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

Podcast] appeared first on. Marketing Technology Podcasts We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture.

Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success. Demand Generation Podcasts

Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]

Crimson Marketing

Mick oversees all marketing efforts, including public relations, content marketing, paid advertising and website conversion. The post Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast] appeared first on. Corporate Marketing Podcasts

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. What’s broken in the advertising industry. The frustration and inefficiency behind interruptive advertising. Podcast

The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. The post All about earned media micro-influencer marketing and more on the Through the Noise podcast appeared first on Biznology.

Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. The post Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast] appeared first on.

Q&A:The future of display advertising

Bannerflow

Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? We discuss the crucial roles which creativity, relevancy, and technology, will have on the future of display advertising. Why is display advertising having a revival? Keven Lee: There are many factors driving the display advertising revival. How do you see display advertising evolving over the next five years?

Can You Afford Not To Try Opt-In Advertising?

Opt Intelligence

And we’ve got the opt-in advertising technology to help them take on that challenge, with great results. This type of opt-in advertising makes it faster and easier for them to join your list, saving you money and increasing your lead pool quickly.

Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]

Crimson Marketing

Learn what to do about 3 of them in this Moneyball for Marketing podcast: Relationship Therapy: Peter describes the exact process Demandbase used to transform their marketing solutions focus from a volume of individual leads to a targeted group of the 1500 most convertible accounts.

Native Advertising Experts Share Their Best Practices

Outbrain

Content marketers are increasingly turning to native advertising , which is a form of paid content that is inherently non-disruptive. Outbrain spoke with seven experts to learn what they see as the key trends and best practices in native advertising for 2018.

6 Great Examples of Brands Content Marketing With Podcasts

Outbrain

According to some who’ve studied the cultural impact of podcasts since their beginning, 2019 saw the largest leap in U.S. This is the first year in which more than 50% of the population reported having listened to a podcast. But how can brands do podcast marketing right?

Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]

Crimson Marketing

He shares how one Google advertiser has successfully combined old guard creative marketing skills with new marketing intelligence mechanics to succeed in search. Marketing Technology Podcasts

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

Weekend Reading: “The End of Advertising” by Andrew Essex

Marketing Insider Group

For the 127th episode of The Marketing Book Podcast, I interviewed Andrew Essex, author of The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come. The post Weekend Reading: “The End of Advertising” by Andrew Essex appeared first on Marketing Insider Group. Andrew Essex had a career in the magazine industry as a writer and editor, followed by 10 years on New York City’s Madison Avenue as […].

33Across on the PPC Rockstars Podcast

33Across

33Across founder and CEO, Eric Wheeler, joins David Szetela on the PPC Rockstars Podcast to talk about the company's history, key issues for automated advertising, and the potential impact of. The post 33Across on the PPC Rockstars Podcast appeared first on 33Across. Featured Interviews News

PPC 40

Are Podcasts a Waste of Time or Marketing Gold?

Fathom

Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. How Do I Know if Podcasts are Worth My Time?

Is Pinterest Still a Good Platform to Advertise On in 2019?

Single Grain

In this post, we’ll go over exactly why Pinterest is still such a good platform to advertise on, which brands should be using it, and how to increase the visibility of your content to maximize its potential. The post Is Pinterest Still a Good Platform to Advertise On in 2019?