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Top Content Marketing Questions Answered

Marketing Insider Group

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. Content marketing isn’t advertising.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This is why having cohesive messaging across all mediums is so important. And it was an instant hit. Marketing leaders are 1.5

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9 Movies Every Content Marketer Should Watch

DivvyHQ

His public television show inspired and enchanted multiple generations of children, for one primary reason: Rogers knew how to connect with his audience. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. And then there is the flip side: advertising done wrong. And we had fun doing it.'”

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there?

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Pressure

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Is Content Marketing Turning Into Brand Entertainment?

Content Standard

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Geico has long been recognized as a big player in advertising. Work With Professionals in the Medium.