YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced.
Video ads: Facebook or YouTube?
MARCH 22, 2016
The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.
Is YouTube Advertising Right for You?
OCTOBER 5, 2015
Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. The post Is YouTube Advertising Right for You?
The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. Same goes for YouTube videos.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Advertise on YouTube.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% If you’re like many, the very notion of advertising on social media is an overwhelming one. Advertising on Facebook. Advertising on Twitter. Advertising on LinkedIn.
How To Make the Most of the YouTube Content Marketing Customer Journey
AUGUST 18, 2016
We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. But when we’re in project mode, whether for business (B2B purchases) or personal (B2C purchases), we’re using YouTube in a fundamentally different way.
4 Marketing Lessons from YouTube Giants
Modern B2B Marketing
JANUARY 29, 2016
Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? You are a media company first, [insert your business type] second.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. In short, paid advertising is working for brands just like yours. Search Advertising via the Google Search Network.
Does Native Advertising Work?
MARCH 8, 2017
We put your logo and a subtle ‘sponsored by’ message in the corner, and I send it out to Forbes , the Atlantic , BuzzFeed—hey, this native advertising thing is the real deal!” So, you can see that native advertising is a bit of a mixed bag.
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About.
Internet video killed the TV star. The rise of YouTube for B2B advertising
Earnest about B2B
DECEMBER 12, 2014
“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world.
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
APRIL 10, 2015
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. Beyond social advertising, Facebook remains the largest social platform, accounting for 68% of all social network users globally. Owning the Future of Social Advertising.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. 26: The 29 Best Social Media Monitoring Tools. #27:
How Your Business Can Survive The Ad Blocking Wars On YouTube
JANUARY 24, 2017
If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.
Why Mobile Advertising Is Critical for B2B Marketers
OCTOBER 20, 2015
According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience.
Revenge of the YouTubers: The Growing Power of Social Influence Marketing
MAY 8, 2015
I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. Mainstream Celebrity vs YouTube Personality. YouTuber Wisdom.
Advertising methods are too ephemeral
JUNE 3, 2014
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. My specialty is online conversation marketing, online public relations, and online earned media. It is really amazing how effective this sort of “advertising” promotion works.
Will Ad-Blocking Software Destroy Mobile Advertising?
SEPTEMBER 25, 2015
But the world is going mobile, and with it so too are the advertising dollars. Contrast these somewhat draconian criteria for acceptable ads with Google’s recommendations for creating successful ads on its Display Network, or for hosting them on your website via the Google AdSense advertising placement service, and you begin to see where the problem lies. Will ad-blocking software be the death of mobile advertising, and by extension, of online advertising?
How to Use Native Advertising Without Getting Fined by the FTC
grow - Practical Marketing Solutions
JANUARY 13, 2016
By now, you’ve probably heard the term “native advertising,” which means “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” Federal Trade Commission guide, Native Advertising: A Guide for Businesses ).
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers?
This Week in Content Marketing: FTC in No-Win Situation with Native Advertising
JANUARY 2, 2016
Next, we are pleasantly surprised by The Association of National Advertisers (ANA) decision to declare content marketing as the marketing phrase of the year and we share our thoughts on what marketers need to do to be successful with content marketing in 2016.
Social Media Image Sizing Guide [Infographic]
SEPTEMBER 11, 2012
Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter
JANUARY 17, 2015
In this week’s episode, Robert and I debate whether B2B content marketing is a failure, and discuss why the FTC may enact regulations regarding native advertising. What Happens if the FTC Provides Native Advertising Guidance? (25:31):
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.
Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
JULY 25, 2011
Wondering what’s hot on YouTube? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube is also curating content in daily blog posts, divided into categories.
Social media giants tighten their grip on small content producers
grow - Practical Marketing Solutions
SEPTEMBER 7, 2016
The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. Youtube’s your place to be. Popular social media platforms have tightened their grip on user generated content.
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.
4 of the Biggest Advertising Trends of 2016
DECEMBER 19, 2016
2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before.
New research reveals Americans migrating to three social media platforms
grow - Practical Marketing Solutions
MARCH 21, 2017
Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. The rise of YouTube as a music channel.
This Week in Content Marketing: Advertising and Content Marketing Are Different?
MAY 21, 2016
We also agree that YouTube’s move to offer streaming TV channels could make it a formidable competitor to Netflix and Amazon. Finally, we can’t figure out why people are upset that Facebook uses human oversight to tweak the content of its news feed – just like every other media company.
A Brief History of Online Advertising
SEPTEMBER 12, 2016
When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Check out a condensed history of online advertising below. The History of Online Advertising. This was nothing short of revolutionary in the digital advertising space.
Enhance Your MOFU: 10 Ways to Advertise on Social Media
MAY 7, 2013
Social media advertising is a great way to enhance the reach of your brand message and to help influence prospects at the evaluation, or middle-of-the-funnel (MOFU), stage of the buying cycle. According to a post from eMarketer, digital video advertising spending in the U.S.
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. The post Why 9Round should be using SOCi for social media management appeared first on Biznology.
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?),
New Study: Get On YouTube, NOW
AUGUST 7, 2013
Still wondering if creating a YouTube channel is worth it for your brand? Yes, there actually is a YouTube Certification Program , and by my reckoning, it looks like a pretty exclusive club. 56 of the Top 100 have 10 or more YouTube channels.