The Forward Observer

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience , is a software platform that allows anyone to measure what the brain loves in real time to improve outcomes in entertainment, education and training, advertising, and live events.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the latest direct marketing techniques while working with many legendary copywriters and consultants. And, interesting fact – he is a Little League baseball umpire!

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact.

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