Sales Engine
FEBRUARY 2, 2016
Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. And one of those trends might be that people consume media within the places where they’re also networking with their friends.
Sales Engine
JANUARY 25, 2016
For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Media math is different.
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Sales Engine
AUGUST 10, 2016
Content marketing is more like producing a magazine and less like producing an advertising campaign. The right question to ask is how can we effectively communicate our solution to prospects to demonstrate that we understand their pain? It’s not about your product and service because the early stage buyer doesn’t care about that—yet.
Sales Engine
NOVEMBER 30, 2015
Content marketing is more like producing a magazine and less like producing an advertising campaign. The right question to ask is how can we effectively communicate our solution to prospects to demonstrate that we understand their pain? It’s not about your product and service because the early stage buyer doesn’t care about that—yet.
Sales Engine
APRIL 24, 2018
Whether you connect via email, text, social media, or your website, the currency of engaging your prospects is content. Pay Per Click (PPC) advertising works for a few, but not most. Content marketing can be a long, expensive, and uncertain journey. Content Syndication on a pay-per-lead basis can address all of these issues.
Sales Engine
JANUARY 28, 2016
Kevin Anderson at the Media Briefing refers to this overload as Peak Content. Even though this article talks mostly about media companies, the same can be applied to B2B content marketers : We’re simply putting out too much content for our prospects to consume—and the more we produce, the less engagement we actually have.
Sales Engine
DECEMBER 22, 2015
Perhaps you’ve been spending money in pay-per-click advertising and had a positive ROI. You have to think like a media company. Media companies are all about growing and retaining audience. Dominating your marketplace is going to require you to think about this entire process differently.
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